Marketing Communications Specialist - TechDigital

Main Job Functions:

E-Newsletters (Internal/External):
- Internal: Edit digital weekly newsletters (using Poppulo) --
- External: Create and manage production of promotional and operational emails (using Marketo) according to our brand guidelines and manage calendar of emails scheduled
Social Media:
- Manage social media channel (LinkedIn) through Sprout Social with impactful content/visuals and calendar of posts to increase # of followers (organically and sponsored)
- Create posts for social media (including interactive content) according to our brand guidelines

Lead generation: Ensure leads are distributed to the necessary sales role type

ABM Campaigns: Partner with Marketing Managers to coordinate and optimize ABM campaigns

Virtual Events: Market and manage virtual events (live and on-demand webinars, virtual booths, etc) with Livestorm platform.

Secondary Job Functions:
o Coordinate production of digital ads, brochures and flyers
o Assist with event and trade show collateral, promotion and logistics
o Assist in managing digital archives
o Assist in lead generation operations
Requirements:
o Must have 3-5 yrs minimum experience with SEO, PPC and/or social media marketing
o Experience with Marketo (or similar platforms)
o Knowledge of the Google Ads, LinkedIn advertising platforms
o Google AdWords and Google Analytics certifications a plus
o Solid experience in Adobe Photoshop, In-Design
o Healthcare, medical diagnostics, pharma background preferred (or experience creating collateral for these clients)