Marketing Communications Specialist - Farmgirl Flowers

FLSA Status: Exempt 

Commitment: full-time

Remote Eligibility: Hybrid/On-site, Tacoma/Gig Harbor, WA

Travel Requirements: up to 25%, including local and out-of-state travel

About the Role

Farmgirl Flowers is looking for a creative and driven Marketing Communications Specialist to join our team! In this role, you’ll report to the Sr. Manager of Revenue and will be a key contributor in developing and executing marketing campaigns, writing compelling content, managing our social media presence, and coordinating with various teams to ensure seamless execution of marketing activities. In addition to working on-site, this role will require travel to other company locations to collaborate or capture assets for marketing communications and campaigns.

The Marketing Communications Specialist will drive business growth by crafting and launching strategic marketing campaigns that increase traffic and sales and continuously optimizing performance for maximum impact. The most important aspect of this role is the ability to learn the Farmgirl brand voice - which is not sales-y or marketing-y in any way. You’ll be someone who can write like you talk - in an informal, friendly, and inclusive way. We pride ourselves on connecting with our customers as real people (which we all are, right?!), and we need that to show in all the ways and places where we’re showing up with and for them. We’re also looking for someone who can ideate and likes to come up with innovative and fun ideas that are outside of the box. We don’t follow a Marketing 101 playbook, rinsing and repeating the same old ideas over and over again, and hope you won’t either.

In addition to being someone highly creative with super strong written communication skills, the ideal person for this role will have strong organizational skills, be highly detail-oriented, self-motivated, and have the ability to work both independently and collaboratively in a fast-paced environment. 

Marketing Campaigns

• Develop creative marketing campaigns from ideation to execution that align with our brand voice and resonate with our target audience across various channels, including social media, email, SMS, paid advertising, and partnerships.

• Use in-house CRM tools to create, test, and deploy multi-channel marketing campaigns. 

• Monitor and analyze campaign performance, providing insights and recommendations for optimization.

• Contribute to positive CRM audience growth through personalization, segmentation, and targeting efforts.

• Oversee the marketing & content calendar, ensuring all marketing activities are planned, scheduled, and executed on time.

• Adhere to processes and initiatives that support our Diversity, Equity, and Inclusion (DEI) mission, ensuring all marketing efforts reflect our commitment to these values.

• Undertake individual tasks of a marketing plan as assigned.

Content Creation

• Write engaging and persuasive copy for emails, social media posts, ads, and other marketing materials. You’ll need to be able to learn and write in the Farmgirl voice, which is informal, friendly, and approachable. We write like we talk at Farmgirl, and strive to never sound fake or sales-y, so you’ll need to be able to do so as well! 

• Develop high-quality content for various platforms, including blog posts, newsletters, press releases, and website copy, as needed. 

• Work with our creative teams to develop branding ideas, graphic designs, promotional materials, and advertising copies for marketing communications.

Cross-functional Coordination

• Collaborates daily with Revenue, Sales, and Operations teams to identify opportunities and pivot messaging to ensure product sell-through. 

• Works with Sr. Manager, Revenue to identify opportunities to improve long and short-term marketing communication processes. 

• Consistently creates, updates, and maintains marketing communication processes and procedures. 

• Coordinate with cross-functional teams, including Revenue, Creative, Product, and Operations, to ensure seamless execution of marketing campaigns and company initiatives.

• Ensure marketing language and communications align with constantly changing perishable product launches and seasonal changes.

• Identifies and communicates trend changes in consumer buying behavior and customer personas through regular share-outs. 

Partnerships & Social Outreach

• Communicating and maintaining relationships with contacts for approved partnerships, ensuring all collaborative efforts align with brand goals and strategies.

• Assist with the execution of social media giveaways, including planning, coordination, and follow-up to maximize engagement and reach

• Schedule content posting across various platforms, ensuring timely and consistent delivery of marketing materials.

• Work closely with creative teams to develop necessary assets for social campaigns, including graphics, videos, and other multimedia content.

• Identify and develop partnerships with influencers, affiliates, and other key stakeholders.

• Manages daily social communication, consumer listening, sentiment reporting, and assists customer service with any responses as needed.

Qualifications

At Farmgirl Flowers, a formal college education is not important. What is important is that you have the experience needed to meet expectations and be able to be successful in this position, not how you gained that experience. That said, the ideal candidate for this role will have a minimum of 2-3 years of experience in digital marketing and campaign management in D2C eCommerce. While not required, former knowledge of the flower, consumer gifting, or perishability is a plus.

The ultimate candidate for this role will also understand that our business includes four peak periods (Thanksgiving, Christmas, Valentine’s Day, and Mother’s Day) and that long hours are required to successfully complete these peaks.

Additional qualifications include:

• Proven experience in digital marketing, campaign ideation, and coordination.

• Strong copywriting skills with a portfolio showcasing your work.

• Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Meta Ads Manager, Mailchimp/CRMs).

• Excellent organizational and project management skills.

• Ability to work independently and as part of a team in a fast-paced environment.

• Creative thinker with a keen eye for detail.

• Intellectual curiosity and a commitment to continuous learning.

• Strong execution skills and a tactile approach to tasks.

• Self-starter with the ability to take initiative and drive projects to completion.

• Ability to pivot quickly and adapt in a fast-paced, dynamic environment, particularly when dealing with perishable products.

• Open to feedback and able to use constructive critiques to improve performance and outcomes.

• Emotional intelligence and maturity to understand that not all work will be utilized, and the ability to move forward positively.

Farmgirl is excited about you because you have

• Excellent verbal and written communication skills

• Excellent business acumen.

• Excellent negotiation and coordination skills

• Strong leadership and people management skills

• Proven track record in effective problem-solving and conflict management 

• Tact, diplomacy, and calmness, especially in situations that require a sense of urgency

• Good intuition- you feel confident making critical judgment calls

You'll love working at Farmgirl because

• We are a successful, profitable, financially healthy company. 

• We create products that bring joy to thousands of people's lives each day, which is really special! How many companies get to do that?

• We lead the industry for product quality and customer service

• We get to build an amazing company and team built on respect and empowering and supporting one another

• We’re scrappy and get to see the fruits of our labor in real-time each and every day

• We believe in autonomy and reward-taking initiative

• As a 100% e-commerce business, we are technologically focused and data-driven

• We get to be creative every day and build a great company without red tape or bureaucracy

• We have an amazing team and company culture that you'll love being a part of

• We have an impressively smart and dedicated team who are focused on developing all team members in the organization. Our team really is special!

The salary range for this position is $70,000 - $70,000 annually.

Employees (and their families) are eligible for medical, dental, and vision insurance. Basic life insurance and accidental death and dismemberment coverage are also available for employees. Employees can enroll in our Flexible Spending Accounts program and the company’s 401k plan, which includes a company match. Fringe benefits are available for this role. Lastly, this role is subject to our open paid time off/sick policy and will receive ten (10) paid holidays throughout the calendar year.

Fair Chance Hiring

Farmgirl Flowers will consider qualified applicants with a criminal history. You do not need to disclose your criminal history or participate in a background check until you receive a conditional job offer. After making a conditional offer and running a background check, if we are concerned about a conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report.

Beware of recruitment fraud and scams that involve fictitious job descriptions followed by false job offers. If you are applying for a job, you can confirm the legitimacy of a job posting by viewing current open roles HERE. All legitimate job postings will require an application to be made directly on our official Farmgirl Flowers Careers website. Job-related communications will only be sent from email addresses ending in @farmgirlflowers.com. Please ensure that you’re only replying to emails that end with @farmgirlflowers.com

Our talent acquisition team is available to answer any questions you may have.