Marketing/Community Liaison - Crisp Regional Health System

Position Summary:

Under the leadership of the Director, Human Resources the Marketing/Community Liaison is an active member of the department that provides Home Health/Hospice/Personal Care Home and Long Term Care services in the community. The Marketing/Community Liaison initiates and maintains ongoing professional contacts with physicians, area health facilities, community organizations, state and county medical societies, and similar groups and institutions. The Liaison develops business in local service areas and provides updated educational information to referral sources and the community when appropriate.

Basic Qualifications:

• Education:

Associate’s degree in an allied health profession or a licenses practical nurse and with experience working in a healthcare setting.

• Experience:

Requires Post-Acute work-related experience or any equivalent combination of education, training and experience.

• Licensure, Registrations & Certifications:

If a Licensed Practical Nurse requires a current state license.

Requires a current valid driver’s license and proof of insurance. A Motor Vehicle Report is required upon hire and reviewed annually.

Essential Job Responsibilities:

• Maintains accurate and timely account data and completes call reports as required.
• Develops, implements, evaluates and modifies effective weekly, monthly and quarterly marketing plans and meets regularly with the Director of Human Resources to review and revise these plans.
• Performs market analysis and knowledge of industry trends and market activities.
• Participates in agency’s business growth meetings, strategic planning meetings, company in-services and required activities.
• Exhibits knowledge of service capabilities for all product lines, Medicare, Medicaid and third party payer coverage and private pay business.
• Manages company resources regarding expenses and time management effectively.
• Cultivates new business opportunities effectively.
• Analyzes cause of customer service issues and assists in developing solutions to problems.
• Participates in networking activities as approved by the Administrator.
• Assists the Administrator in orientation and mentoring of other staff related to business growth.
• Promotes customer service with timely callbacks, listening and understanding, good communication, and positive attitude.
• Works closely with the Directors and incorporates recommendations in business development planning and implementation.
• Meets sales call objectives as established by the Director of Operations and achieves net contribution growth goals necessary to support company objectives.
• Communicates effectively with company personnel to coordinate growth activities.
• Follows all privacy policies of Care South and CRHS and maintains the confidentiality of protected healthcare information (PHI).
• Presents a professional image to CRHS co-workers, clinical and medical staff members, patients, families and visitors.
• Attends and conducts professional develop programs and in-service training and meets the minimum requirement for continuing professional education.
• Performs other related job duties as assigned.

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