Marketing Content Coordinator - CORE4 Athletic Complex - The Sports Facilities Companies

MARKETING COORDINATOR - CORE4 Athletic Complex

Sports Facilities Management, LLC

LOCATION: Chamblee, GA

DEPARTMENT: MARKETING

REPORTS TO: GENERAL MANAGER

STATUS: FULL-TIME (EXEMPT)

ABOUT THE COMPANY:

CORE4 Athletic Complex is a premier sport, recreation, and training destination focused on improving the health and economic vitality of Chamblee, GA. CORE4 Athletic Complex is a 3-court indoor basketball, fitness, and training facility with conference rooms and a recovery/treatment area. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.

CORE4 Athletic Complex is a member of The Sports Facilities Companies (SFC) and is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.

SFC was awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.

POSITION SUMMARY:

The role of the Marketing Coordinator is to promote CORE4 Athletic Complex as a premier sport, recreation, and training destination. This position will work with event providers/vendors, be responsible for promoting the primary revenue streams through effective marketing and advertising efforts. This role will assist in the implementation of a marketing plan including digital, social, grassroots, and local/regional/national event relationship building, and more.

PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:

• Creating the marketing plan in partnership with the General Manager
• Executing the marketing plan and strategic initiatives
• Managing and updating the venue website
• Content development for digital or social media
• Designing flyers and promotional materials
• Managing social media business accounts including regular posting and management of content calendar
• Preparing and presenting regular reporting on marketing strategy and results
• Capturing quality video content of guests, leagues, events, and programs
• Developing creative ideas to improve the foot traffic into CORE4
• Creating and executing promotional contests, giveaways, and membership events
• Building relationships with schools, churches, and other businesses
• Increasing social media followers and the number of positive Google reviews
• Updating the in house digital marketing/advertising campaigns
• Monitoring guest feedback, reviews, and ratings and consistently presenting trends to the General Manager
• Assisting with all complex public relations efforts, inquiries, and strategies
• All other duties assigned by the General Manager

THE IDEAL CANDIDATE HAS:

• Proven success in generating awareness through consumer marketing and branding
• Experience in youth and amateur sports as a consumer, marketing professional, or other relevant experience
• Action-oriented personality with a 'get it done' attitude and proficiency for efficiency
• Experience with DSLR camera for photos and video is preferred
• Experience in using a CRM to manage and nurture potential or current customers
• Proven experience in the successful launch of destination-specific advertising/marketing campaigns
• Experience and success in promoting special events
• Prior experience in marketing research to gain consumer insights (locally, regionally, and nationally) to identify key selling points for attracting corporate/organization relationships including sponsorship and financial partnerships, or business development activities
• Management of venue website in the WordPress platform

MINIMUM QUALIFICATIONS:

• Bachelor's degree in business administration, marketing, or advertising; or a minimum of 2 years of experience in a similar position
• Experience in measuring and reporting marketing/advertising campaign analytics to ultimately measure ROI, efficiency, and effectiveness of campaign activity
• Ability to develop content and write with company voice in mind
• Experience in managing business accounts on a variety of social media platforms including, but not limited to, Facebook, Instagram, and Twitter
• Technologically savvy with skills in using multiple platforms or software for a variety of tasks such as cloud file management or project management
• Advanced knowledge in using Microsoft Outlook, Word, Excel, and PowerPoint
• Entry level or beginner knowledge in Adobe Creative Suite, specifically in InDesign and Illustrator
• Must have excellent interpersonal, problem solving and negotiating skills
• Must be a team player and deadline-driven
• Must have excellent verbal and written communication skills
• Must be able to work a flexible work schedule (e.g., nights, weekends, holidays, and long hours)

WORKING CONDITIONS AND PHYSICAL DEMANDS

• Must be able to lift 30 pounds waist high
• May be required to sit or stand for extended periods of time whether indoors or outdoors, and squat, stoop or bend
• Will be required to operate a computer
• Facility has intermittent loud noise levels