Marketing Content Manager, Latin America Private Banking - JPMorgan Chase
New York, NY
About the Job
Join J.P. Morgan Private Bank's Marketing team and shape the content strategy for our Latin America business. This role offers the chance to deepen client relationships and attract new prospects through innovative content and digital communication strategies.
As a Content Marketing Manager within the Private Bank, you will define and manage the content and communication strategy for the business in Latin America. Your work will enhance client relationships, attract new prospects, and improve client experiences through various digital channels and content formats, collaborating with key stakeholders and Centers of Excellence to deliver impactful content programs and campaigns.
Job Responsibilities
+ Develop and execute a content marketing strategy that aligns with business objectives-elevating our brand presence and product offerings among existing clients and prospects with measurable results.
+ Manage and deliver digital campaigns and content programs, including market commentaries, across various formats (e-mail, web articles, videos, social media posts) and digital channels (e-mail, web, social media, paid media, messaging apps...) in partnership with colleagues of the different Centers of Excellence.
+ Develop a content framework to support the acquisition of prospects via digital media campaigns, exploring audience segmentation and testing opportunities.
+ Implement innovative strategic marketing programs and initiatives to increase investment product penetration with new and existing clients.
+ Partner with Business Intelligence and Digital teams to analyze engagement metrics, commercial results, and ROI to improve content strategy and audience segmentation
+ Curate, write and edit content products and communications.
+ Manage content marketing budget and resources, ensuring efficient budget allocation.
Required qualifications, capabilities and skills
+ 7 years of Content development experience in financial services or related industries.
+ Bilingual in English and Spanish/Portuguese.
+ Editorial, writing, and organizational skills.
+ Data-driven marketing approach with experience in audience analysis, segmentation, and content performance measurement.
+ Understanding of the Latin American region and macroeconomic landscape.
+ Excellent project management, problem-solving, and relationship management skills.
Preferred qualifications, capabilities and skills
+ Bachelor's degree
+ Experience in investments, marketing, or financial services.
+ Experience with leading brands and/or marketing organizations.
+ Familiarity with digital marketing tools and platforms.
+ Ability to work in a fast-paced, collaborative environment.
+ Analytical and strategic thinking skills.
JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, we offer discretionary incentive compensation which may be awarded in recognition of firm performance and individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans
Base Pay/Salary
New York,NY $133,000.00 - $190,000.00 / year
As a Content Marketing Manager within the Private Bank, you will define and manage the content and communication strategy for the business in Latin America. Your work will enhance client relationships, attract new prospects, and improve client experiences through various digital channels and content formats, collaborating with key stakeholders and Centers of Excellence to deliver impactful content programs and campaigns.
Job Responsibilities
+ Develop and execute a content marketing strategy that aligns with business objectives-elevating our brand presence and product offerings among existing clients and prospects with measurable results.
+ Manage and deliver digital campaigns and content programs, including market commentaries, across various formats (e-mail, web articles, videos, social media posts) and digital channels (e-mail, web, social media, paid media, messaging apps...) in partnership with colleagues of the different Centers of Excellence.
+ Develop a content framework to support the acquisition of prospects via digital media campaigns, exploring audience segmentation and testing opportunities.
+ Implement innovative strategic marketing programs and initiatives to increase investment product penetration with new and existing clients.
+ Partner with Business Intelligence and Digital teams to analyze engagement metrics, commercial results, and ROI to improve content strategy and audience segmentation
+ Curate, write and edit content products and communications.
+ Manage content marketing budget and resources, ensuring efficient budget allocation.
Required qualifications, capabilities and skills
+ 7 years of Content development experience in financial services or related industries.
+ Bilingual in English and Spanish/Portuguese.
+ Editorial, writing, and organizational skills.
+ Data-driven marketing approach with experience in audience analysis, segmentation, and content performance measurement.
+ Understanding of the Latin American region and macroeconomic landscape.
+ Excellent project management, problem-solving, and relationship management skills.
Preferred qualifications, capabilities and skills
+ Bachelor's degree
+ Experience in investments, marketing, or financial services.
+ Experience with leading brands and/or marketing organizations.
+ Familiarity with digital marketing tools and platforms.
+ Ability to work in a fast-paced, collaborative environment.
+ Analytical and strategic thinking skills.
JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, we offer discretionary incentive compensation which may be awarded in recognition of firm performance and individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans
Base Pay/Salary
New York,NY $133,000.00 - $190,000.00 / year
Source : JPMorgan Chase
