Marketing Content Manager - Fisher Investments

Are you passionate about all things writing, editing and messaging strategy? Do you enjoy working with other writers and helping them sharpen their skills? You are in luck. We are looking for a Marketing Content Team Leader to help lead Fisher Investment's in-house creative agency!

The Opportunity:

As the Marketing Content Team Leader at Fisher Investments, reporting to the Assistant Vice President of Global Marketing Content, you will lead a team of top-notch creative copywriters as their managing editor for developing compelling ads and branded content across digital, print, video, radio, internet, email and snail mail for U.S. and international audiences. You will help oversee our in-house creative agency, Fishtank, and you will partner with designers, project managers, creative agencies, media specialists and marketing strategists and help ensure the team delivers high-quality creative assets. You’ll become a go-to for creative messaging, content strategy and lead-generation ideas based on data-driven insights.

The Day-to-Day:

• Manage a team of marketing copywriters, coordinating group-wide programs and working with team members one-on-one to develop new skills and deepen writing expertise
• Oversee, edit, and write for a variety of content marketing projects including whitepapers, landing pages, online calculators, digital experiences, digital ad campaigns, video, physical mail, print ads, audio and more
• Partner with Global Marketing teams from planning to execution to ensure the team’s workflow aligns with global marketing priorities and strategy
• Collaborate with US and international teams, designers and external creative agencies to develop fresh marketing materials and scale creative production across the globe
• Use marketing performance data and consumer research to understand what messaging works in market and regularly communicate it with writers and leadership
• Ensure team members and important partners know how to apply our style guide, so all deliverables fit Fisher’s messaging strategy and speak to our prospective client’s needs
• Lead team in adopting technology and process improvements to support writing quality, collaboration across teams and speed to market, including generative AI, collaboration software, asset management systems, and more

Your Qualifications:

• 2+ years’ managing teams (ideally writing teams), coaching and working with employees to develop skills
• 5+ years’ professional writing and editing experience in Marketing or Finance (ideally both!)
• Have experience in marketing and writing for or working in Financial Services, ideally investing
• Demonstrate strong understanding of financial services/investing concepts and vocabulary
• Experience comfortably and effectively tailoring communications to team members, partners, management teams and executive leadership
• Comfortable working collaboratively across multiple teams
• Great attention to detail, analytical and creative
• Comfortable multi-tasking and meeting deadlines in a fast-paced environment
• Familiar with marketing tools such as JIRA, Confluence, Figma, generative AI and Bynder

Compensation:

• $80,000 - $110,000 base salary per year in the state of WA. New hires should expect to start at the lower end of the range depending on experience.
• Eligible for a discretionary bonus based on firm and individual performance

Why Fisher Investments:

We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:

• 100% paid medical, dental and vision premiums for you and your qualifying dependents
• A 50% 401(k) match, up to the IRS maximum
• 20 days of PTO, plus 10 paid holidays
• Family Support programs including 8 week Paid Primary Caregiver Leave, fertility, family forming, and hormonal health assistance and back-up child, adult, and elder care
• $10,000 fertility, hormonal health and family-forming benefit

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER