Marketing Coordinator at COGS-WELL - Lean Marketing

This is a fantastic opportunity for a results-driven and hands-on individual to join our team at COGS-Well. This role is remote, with company headquarters in the San Francisco Bay Area , CA.

COGS-Well is a fast-growing Software as a Service (SaaS) company that provides inventory, recipe, and cost management solutions to the restaurant industry.

As the Marketing Coordinator, you will be responsible for coordinating, planning, and executing marketing campaigns across multiple media channels.

You will establish a collaborative working relationship with the business owner, who will work with you on strategic and big-picture goals while taking charge of tactical implementation and execution.

The ability to organize, plan, and structure your workload in an autonomous fashion will be absolutely key to your success in this role. We neither have the time nor the inclination to micromanage you. You’ll have a lot of freedom in this role but also a lot of responsibility.

The Six Non-Negotiables of This Role Are

• Copywriting. You’ll be crafting direct marketing campaigns across email, direct mail, web, and social media. Your written skills need to be excellent, and we will expect to see samples of your previous work.
• Being tech-savvy. You don’t need to be a technical expert, but you must be tech-savvy and be able to quickly learn how to use new marketing tools and technologies. While we don’t expect you to know all of the tools we use, we do expect you to be comfortable with them and able to pick up the concepts. Your daily tools of the trade will be CRM systems, content management systems, email marketing, etc.
• Leadership potential. Initially, you’ll be our only in-house marketing person, but as you hit goals, we fully expect this role to morph into a marketing team leader role where you will manage a team of marketing assistants.
• Project management. Ideally, you’ve had experience in project management. A large part of this role is creating and adhering to deadlines, drafting budgets, and moving simultaneous projects forward to completion.
• Being teachable and coachable. There will be a LOT of learning on the job as we do marketing very differently. There is no place here for know-it-alls. We hire based primarily on attitude.
• Being a self-starter. Goals will be clearly defined from the outset. Often, it will be your job to determine what needs to happen, when, and how. The attitude of continually starting things on your own is very important.

Perks of The Job

• This is a completely remote position, so you’ll have the ability to create your own schedule.
• Flexible work hours (though irregular hours may be expected based on working with different time zones).
• Gain management and marketing experience.
• This role is full-time, 40 hours a week.
• Salary expectation of $70K - $82K annually, depending on experience level.
• This is a 1099 Independent contractor position

Skills Needed/Day-to-Day Tasks and Responsibilities

• Developing and executing email marketing campaigns and managing a CRM: Write, schedule, and manage emails, automations, and workflows. Build out email marketing campaigns, sequences, and newsletters.
• Optimize marketing systems and processes from top-of-funnel awareness through to customer acquisition. Optimize the customer experience and increase customer lifetime value.
• Create and manage content calendar: Develop a content plan, create, schedule, and analyze content. Build high-value content assets and repurpose them across media channels, including SEO-optimized blogs, social media, email. Manage the company's social media presence and respond to comments.
• Writing and editing marketing copy for various channels such as social media, email, and website content.
• Tracking KPIs and campaign performance: Weekly tracking of key metrics related to marketing activities, performance of marketing campaigns and initiatives, including monitoring metrics such as website traffic, leads generated, and customer engagement
• Creating and managing project timelines to ensure that campaigns and initiatives are completed on time.
• Managing the company's website, including updating content, ensuring website functionality, and improving website performance.
• Coordinating with other departments, sponsors, and partners: Coordinate marketing activities with other departments, such as sales, product development, and customer service, to ensure that marketing initiatives align with overall business objectives. Coordinate sponsorships and partnerships with other organizations to increase brand awareness and reach new audiences.
• Running PPC (Paid Advertising) campaigns: Manage and optimize paid advertising campaigns, particularly PPC (Pay-Per-Click) across platforms like Google Ads, Meta, and LinkedIn. This includes keyword research, ad copy creation, graphics, bid management, and performance tracking.
• Market Research & Audience Insights: Conduct market research to understand customer needs and industry trends. This includes gathering insights from surveys, customer feedback, and social media to refine marketing campaigns. The insights will help optimize lead generation, content creation, and improve customer acquisition strategies.
• SaaS & Website Content Experience a Plus: This role includes managing digital content for a subscription-based model, including landing pages, product descriptions, and blog posts. Familiarity with CMS and crafting content that drives conversions and enhances the user experience on the website.
• Industry Trade Show & Conference Coordination: Assist in coordinating and managing the company’s participation in approximately five industry trade shows and conferences annually. The role also involves attending one to two trade shows per year where the company exhibits, ensuring smooth execution and maximizing networking opportunities.

The application deadline is November 14th, 2024

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