Marketing Coordinator - Intradeco Apparel

Our Team
Headsweats is a leader in performance headwear, delivering innovative and high-quality products to athletes and outdoor enthusiasts worldwide. Our mission is to provide gear that enhances every adventure, and we’re looking for passionate individuals to join our team and help elevate our brand.

Job Overview
We are seeking a creative and data-driven Marketing Coordinator responsible for shepherding the evolution of the Headsweats Product and Marketing (all-digital, social, and traditional marketing efforts).  The Marketing Coordinator will evaluate and develop marketing strategies, plan and coordinate marketing efforts, communicate the marketing plans, build brand awareness and positioning, product trends, competitive analysis, and vision.  Plus have a love of the great outdoors.  If that describes you, then Headsweats could be the perfect place for you. Athletes are encouraged to apply!

What You Will Do:

• Lead collaborative efforts and help conceptualize creative concepts on all digital marketing initiatives including the development of mobile and digital marketing concepts, and the design, implementation, and maintenance of social media presence.
• Support with planning and communication of the Brand Ambassador program.
• Support brand expansion into new categories.
• Create quick strike, capsule, and collabs collections of products to drive brand heat.
• Contribute to the creation, development, and execution of marketing strategies, packaging design, and ad campaigns for new projects/products.
• Work with all departments in meeting deadlines and keeping a creative thread running throughout the projects.
• Develop and execute creative imaging for marketing campaigns.
• Work within the marketing budgets.
• Work closely with the sales department to maximize profits and market share for the sales channels.
• Support the eCommerce and Retail Manager with digital assets.
• Collaborate online and website presence and ensure all sites are maximizing potential through the customer journey.
• Work with the team to organize trade shows and major events.
• Support brand management including the positioning of the brand, development of clear brand guidelines, and ensuring the execution of those guidelines across all facets of the business.
• Manage and optimize B2C and B2B email marketing campaigns, including newsletters, promotional emails, and automated lifecycle flows using Klaviyo.

• Bachelor’s degree in business, marketing, communications, or related field.
• 3-5 years’ experience in marketing and product development.
• Excellent interpersonal, written, and oral communication skills.
• Proven innovative and creative marketing campaign strategy experience that attracts customers and succeeds over the competition.
• High competence in project and stakeholder management. 
• Collaborative skills to accept and incorporate ideas into strategies.
• Effective time management skills and the ability to multitask and meet strict deadlines.
• Ability to recognize trends and stay ahead of them.
• Prefer to have experience within the outdoor industry.
• Experience in digital marketing campaigns and podcasts.
• Proficiency in Klaviyo and other email marketing tools.
• Experience working with CRM: Hubspot preferred.
• Competence in Adobe.

• This position is located in Boulder, CO.
• Domestic and International travel as well as occasional support of weekend events should be anticipated.
• Hybrid Work Model.
• This is a full-time (40 hours per week) benefit-eligible position reporting to the General Manager.
• No relocation assistance is available.

• Competitive Pay – We believe in rewarding success and showing our employees just how much they’re valued in a variety of different ways, including compensation.
• Health and Wellness – There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
• Time away from work – Sometimes we need time away to be with family, enjoy our hobbies, focus on our health or just simply recharge.  We are committed to helping out employees create a work-life harmony!
• Growth and Development – We are constantly seeking to offer opportunities and support for personal and professional development.
• Financial planning and wellbeing – No matter what financial goals our employees have set, we want to help them get there.  We offer access to benefits, programs, and education to help our employees to protect income, pay for expenses and invest in the future.  Including a generous 401(k) match!
• Extras, discounts, and perks – Generous discounts to our company and related companies, is just one of the cool extras we offer!
• Equal Opportunity Employment

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