Marketing Coordinator - Drucker and Falk, LLC

Drucker + Falk is a performance driven real estate services and investment firm with a 85 year history of delivering optimal asset value to our clients. We specialize in third party multifamily and commercial management, brokerage, investment sponsorship, asset development and construction consultation. We manage a diverse portfolio of more than  30,000 multifamily apartments, over three million square feet of commercial space, and have brokered more than a billion dollars in commercial transactions.

DRUCKER + FALK 

The Marketing Coordinator will assist the Director of Marketing + Property Development with the coordination and execution of marketing efforts for Drucker + Falk properties, emphasizing multifamily and corporate strategic initiatives. Responsibilities include executing monthly marketing reporting packages, on-site marketing training, managing marketing projects, creating and implementing marketing strategies, and representing the company in industry events and associations. Frequent travel is required approximately 30%—50% of the time.

Essential Duties and Responsibilities include the following.

• Understand the current multifamily market(s) within Drucker + Falk’s portfolio.
• Coordinate social media initiatives for DF properties, including monitoring reputation management and providing training on DF Best Practices.
• Demonstrate confidence in DF best practices and DF Marketing Playbook, CRM software capabilities, marketing technology tools, data metrics, and DF and industry benchmarking.
• Communicate internally and externally as a “Subject Matter Expert” on DF and Multifamily Marketing best practices.
• Monitor the effectiveness of advertising sources and marketing initiatives per community marketing strategies.
• Compile monthly marketing summary reports.
• Maintain marketing and vendor relationships and recommend changes based on budget, property goals, and advertising metrics.
• Execute annual strategic marketing plans and short-term marketing action plans.
• Collaborate with DF IT Department, DF Webmaster, and DF Marketing Department to ensure all property websites meet Drucker + Falk minimum web presence standards.
• Oversee the creation of marketing content for all digital advertising channels.
• Coordinate all aspects of print marketing collateral, signage/banners, and swag with vendor partners on time and within budget.
• Shop competitor assets and compile data in the form of an Indicated Rent Study or Property Analysis.

Skills and Attributes  

• Marketing experience, preferably in multifamily.
• Proficiency in online, consumer-based digital promotion.
• Experience leveraging Google, Facebook, Instagram, LinkedIn, Glassdoor, and other social media outlets for property advantage.
• Working knowledge of all fair housing and other governmental laws about marketing multifamily properties.
• Ability to analyze marketing and trend data, project management, MS Office and Google Suite usage, Google My Business, Google Analytics, and Yardi.
• Working knowledge of Internet Listing Site vendors, Multifamily AI technology, and Multifamily CRM software.
• Experience in executing marketing training initiatives.
• Excellent written and oral communication and presentation skills.
• Project Management and Project Implementation experience.
• Ability to learn new systems and understand system integration.
• Enthusiastic and positive attitude.
• Self-motivated, confident.
• Works independently with minimal supervision. 
• Collaborative team player.
• Strong time management skills.
• Ability to understand the bigger picture and make daily decisions tied to it.

Organizational Support

Follows Drucker + Falk, LLC policies and procedures; completes administrative tasks correctly and on time; supports Drucker + Falk, LLC and the organization's goals and values.

 Education or Experience                                               

A bachelor’s degree (B. A.) from a four-year college or university is preferred but not required with a minimum of 5 years of related experience, preferably in a multifamily or equivalent combination of education and experience.

 Computer Skills                                                 

Microsoft Suite: Excel, Word, Outlook, PowerPoint; Yardi; Google Suite: Google Sheets, Google Docs, Google Analytics; social media; Data Visualization; general graphic design abilities. 

Position offers outstanding growth potential, paid sick leave, vacation and holidays, health, dental, life insurance, and 401K participation. Equal Opportunity Employer. Drug-Free Workplace.