Marketing Coordinator - drvn

Role Description

• Digital Marketing Strategy Development: Develop and implement digital marketing strategies to enhance brand visibility across online channels and promote the company"s services effectively.
• Channel Management: Manage digital marketing channels, including social media marketing, email marketing, paid marketing, and content marketing, to engage target audiences and drive website traffic.
• Campaign Creation and Optimization: Create and optimize digital marketing campaigns to attract and engage target audiences, generate leads, and drive website traffic, utilizing data-driven insights for maximum effectiveness.
• Performance Analysis and Optimization: Analyze digital marketing performance metrics, track ROI, and optimize campaigns based on data-driven insights to maximize efficiency and effectiveness.
• Brand Identity Maintenance: Maintain the company"s brand identity across all marketing touchpoints, ensuring consistency in messaging, visual elements, and brand positioning.
• Guidelines Development: Monitor brand guidelines and standards to uphold brand integrity and ensure alignment with company values, mission, and objectives.
• Perception Monitoring: Monitor brand perception and sentiment, conducting market research and gathering customer feedback to inform brand strategy and messaging effectively.
• Trade Show Planning and Execution: Plan, coordinate, and execute trade show participation, including booth design, support material, setup, and logistics management.
• Marketing Material Development: Develop trade show marketing materials, including booth displays, promotional collateral, presentations, and handouts, to effectively showcase the company"s services and offerings.
• Event Selection and Coordination: Identify relevant trade shows, conferences, and events to participate in based on target audience demographics, industry relevance, and strategic objectives.
• Pre and Post-Event Strategies: Coordinate pre-show marketing efforts to drive attendance and engagement, as well as post-show follow-up strategies to nurture leads and capitalize on opportunities generated.
• Content and Measurement Strategy: Own the strategy for all marketing content, including content and measurement strategy for all Marketing & PR efforts, such as media/press releases and media kits.
• Media Coverage Monitoring: Monitor media coverage and sentiment, tracking key metrics and insights to measure the effectiveness of PR efforts and adjust strategies as needed.

Qualifications

• Bachelor"s degree in Marketing, Communications, Business Administration, or related field.
• Proven experience in digital marketing, brand management, and event coordination, preferably within the transportation or hospitality industry.
• Strong understanding of digital marketing principles and best practices, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Creative thinker with a keen eye for design and branding, able to develop compelling brand messaging and visuals that resonate with target audiences.
• Excellent project management and organizational skills, with the ability to manage multiple priorities and deadlines simultaneously.
• Strong analytical skills, with the ability to interpret data and metrics to drive informed decision-making and optimize marketing performance.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Proficiency in marketing automation tools, CRM systems, and digital analytics platforms.
• Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and business needs.

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