Marketing Coordinator - Wildflower Farms

Blanketed with meadows of native flowers and wild woodlands, Wildflower Farms sways in rhythm with the seasons and the simple pleasures of life lived Upstate. Ensconced by fragrant fields of wild bergamot and mountain mint, the property’s 140 arcadian acres embody Hudson Valley ease. A slow-rippling river gently embraces free-standing cabins framing clear views of the mighty Shawangunk Ridge. Crisp air, bright skies and the melodies of Mother Nature beckon stillness and contemplation, while forested footpaths and towering cliffs call to an adventurers’ spirit. Reconnect with yourself and nature at Wildflower Farms.

Join our team as Marketing Coordinator and become one of the authors of our story at Wildflower Farms, Auberge Resorts Collection.  The Marketing Coordinator is a key role to the success of our resort as we continue to elevate our marketing. This role requires a foundational and understanding of a luxury aesthetic, with a strong focus on social media, website design and copy-writing. This role will maintain a strong entrepreneurial spirit, and is a self-starting team player that’s resourceful, creative, innovative, and willing to roll up their sleeves to implement change. This candidate will report to the Director of Marketing and will support the development and execution of  property marketing strategy and positioning, public relations, social, digital, tastemaker, partnerships and experiential initiatives. 

Brand Marketing + Strategy 

• Supports Director of Marketing in all marketing launches, partnerships, events and experiences activations
• Campaign Development - Attend meetings and brainstorm sessions to learn about the hospitality industry and contribute ideas to marketing strategy,  campaigns, and activations 

Social Media

• Works closely with the Director of Marketing to execute a social media strategy, assisting in day-to-day social media initiatives:
• Develop engaging and visually appealing content for Instagram (including reels and Instagram stories) that captures the luxury resort experience and appeals to our target audience. 
• Assist in day-to-day social media initiatives, including drafting posts, writing captions, managing posting and community management

Public Relations/Tastemaker

• Supports the PR agency with reservations + itineraries for Influencers and Press visits
• Liaise with PR agency + property teams to identify best dates and onsite experiences for visits
• Manage site alert forms, calendar,  and tastemaker agreements for upcoming visits

Digital / Email Marketing

• Support digital and website marketing efforts, including online reputation management, asset and copy development for website and ads 
• Daily maintenance and updating of website
• Draft and maintain calendar of email marketing campaigns 

Marketing Partnerships & Events

• Supports Director of Marketing with the strategic implementation of creative and on-brand partnerships and events
• Brainstorm and develop partnerships with other luxury brands, tastemakers and businesses that align with our target audience and enhance the resort's reputation
• Maintains critical paths, event checklists, on-site event logistics, and external communications
• Liaise with on-property operations team to oversee partnership and event execution

On Property Experiences 

• Help brainstorm and source on-site guest experiences and amenities that are unique, engaging, and aligned with the resort's positioning, brand and mission
• Serve as on-property branding expert - ensuring aesthetic guidelines are being met across the property
• Assist in designing and updating marketing and marketing materials such as brochures, flyers, and other collateral 
• Maintain and create sales collateral including experiential, pre-arrival, F&B, area maps, and more

Asset Management 

• Digital Asset Management: Maintains and updates photo and video libraries in accordance with central process for the hotel & assets
• Support in photoshoot planning and execution
• Maintain and update current repository of collateral: i.e Hotel Key Facts/Assets, Photo + Videos, Promotional Calendars, Key Messaging, etc 

Administrative Support

• Assist with administrative tasks as needed, such as tracking marketing metrics and sourcing materials
• Create Marketing reports
• Creates calendars / recaps highlighting results and activations occurring each month
• Maintains monthly Marketing budget and finances

Pay Range: $58,000 - $68,000

Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences, and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine and spas, and gracious yet unobtrusive service. With hotels and resorts across three continents, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations. Please visit aubergeresorts.com to learn more about our Collection. Follow us on Instagram, TikTok, Linkedin, Facebook and Pinterest: @AubergeResorts and #AlwaysAuberge.

Shinrin Yoku LLC is an Equal Opportunity Employer, M/F/D/V. Shinrin Yoku LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Shinrin Yoku LLC complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.