Marketing Coordinator- Madisonville-Hopkins County Sportsplex - The Sports Facilities Companies

MARKETING COORDINATOR – Kentucky Sports Factory

Sports Facilities Management, LLC

LOCATION: Madisonville, KY

DEPARTMENT: MARKETING

REPORTS TO: GENERAL MANAGER

STATUS: FULL-TIME (NON-EXEMPT)

ABOUT THE COMPANY:

Kentucky Sports Factory is a premier sport, recreation and entertainment destination focused on improving the health and economic vitality of Madisonville, KY. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.

Kentucky Sports Factory is managed by Sports Facilities Management, LLC (SFM). SFM is part of Sports Facilities Companies (SFC), the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.

SFC was awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.

POSITION SUMMARY:

The role of the Marketing Coordinator is to promote Kentucky Sports Factory as a premier sport, recreation, and training destination. This position will work with event providers/vendors, be responsible for promoting the primary revenue streams through effective marketing and advertising efforts. This role will assist in the implementation of a marketing plan including digital, social, grassroots, and local/regional/national event relationship building, and more.

PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:

• Creating the marketing plan in partnership with the General Manager
• Executing the marketing plan and strategic initiatives
• Managing and updating the venue website
• Content development for digital or social media
• Designing flyers and promotional materials
• Managing social media business accounts including regular posting and management of content calendar
• Preparing and presenting regular reporting on marketing strategy and results
• Capturing quality video content of guests, leagues, events, and programs
• Developing creative ideas to improve the foot traffic into Kentucky Sports Factory
• Creating and executing promotional contests, giveaways, and membership events
• Building relationships with schools, churches, and other businesses
• Increasing social media followers and the number of positive Google reviews
• Updating the in-house digital marketing/advertising campaigns
• Monitoring guest feedback, reviews, and ratings and consistently presenting trends to the General Manager
• Assisting with all complex public relations efforts, inquiries, and strategies
• All other duties assigned by the General Manager

THE IDEAL CANDIDATE HAS:

• Proven success in generating awareness through consumer marketing and branding
• Experience in youth and amateur sports as a consumer, marketing professional, or other relevant experience
• Action-oriented personality with a 'get it done' attitude and proficiency for efficiency
• Experience with DSLR camera for photos and video is preferred
• Experience in using a CRM to manage and nurture potential or current customers
• Proven experience in the successful launch of destination-specific advertising/marketing campaigns
• Experience and success in promoting special events
• Prior experience in marketing research to gain consumer insights (locally, regionally, and nationally) to identify key selling points for attracting corporate/organization relationships including sponsorship and financial partnerships, or business development activities
• Management of venue website in the WordPress platform

MINIMUM QUALIFICATIONS:

• Bachelor's degree in business administration, marketing, or advertising; or a minimum of 2 years of experience in a similar position
• Experience in measuring and reporting marketing/advertising campaign analytics to ultimately measure ROI, efficiency, and effectiveness of campaign activity
• Ability to develop content and write with company voice in mind
• Experience in managing business accounts on a variety of social media platforms including, but not limited to, Facebook, Instagram, and Twitter
• Technologically savvy with skills in using multiple platforms or software for a variety of tasks such as cloud file management or project management
• Advanced knowledge in using Microsoft Outlook, Word, Excel, and PowerPoint
• Entry level or beginner knowledge in Adobe Creative Suite, specifically in InDesign and Illustrator
• Must have excellent interpersonal, problem solving and negotiating skills
• Must be a team player and deadline-driven
• Must have excellent verbal and written communication skills
• Must be able to work a flexible work schedule (e.g., nights, weekends, holidays, and long hours)

WORKING CONDITIONS AND PHYSICAL DEMANDS

• Must be able to lift 30 pounds waist high
• May be required to sit or stand for extended periods of time whether indoors or outdoors, and squat, stoop or bend
• Will be required to operate a computer
• Facility has intermittent loud noise levels