Marketing Coordinator - The Naples Players, Inc.

About Employment @ TNP

The Naples Players is one of the largest non-profit community theaters in the nation, located in scenic downtown Naples, Florida. We have a professional full-time staff with experience ranging from regional theatre to international and off-Broadway. The Naples Players is devoted to their community and relies on the generous volunteers who eagerly participate to create each season.

Marketing Coordinator

The Naples Players (TNP) located in idyllic Naples, Florida is seeking a motivated professional to serve as the next Marketing Coordinator.

Job Responsibilities:

With a primary focus on marketing strategy, the Marketing Coordinator leads the implementation of development and marketing initiatives, communication, and brand management efforts for both earned and contributed revenue streams. Ad purchasing and coordination, as well as email and social content creation, and the tracking of organizational KPI’s are a foundational part of the position.

The ideal candidate will have experience managing messaging across departments, with a background in Marketing & Communications; and a track-record for accountability in generating revenues.

Principal Duties:

• Help plan, coordinate, and execute The Naples Players marketing and branding goals and objectives
• Adhere to the overall marketing plan and customize messaging as needed for each production, KidzAct youth education program, Adult education program, general branding and other efforts associated with development, special events and other activities.
• Coordinate a public relations program, including writing, and placing of press releases, and calendar releases, pitching and/or writing and coordinating feature stories, coordinating photography, and handling press inquiries for both the productions and Naples Players generally.
• Oversee all marketing collateral including but not limited to ads, posters, cards, brochures, and any direct mail pieces.
• Coordinate all placement and production of print, radio, and TV commercials.
• Coordinate and execute all online presence including all social media, e-blasts & website.
• Coordinate use of all media trades.
• Implementation of the TNP Brand strategies.
• Work closely with the company’s Box Office team; enabling them to meet their sales objectives by providing them with appropriate tools, materials and information
• Develop and maintain strong community connections with local organizational partners, community leaders, and board members.
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Desirable Skills Include:

• At least 2 years of relevant experience.
• Bachelor’s degree in Marketing or related experience is encouraged.
• Experience in marketing performing arts a plus.
• Exceptional written and verbal communication skills.
• Computer skills including but not limited to WordPress knowledge and social media metrics.
• Flexible hours to include evenings and weekends as needed.

Other Desirable Skills Include:

• Exceptional interpersonal skills and the ability to develop relationships of trust and respect with development staff, colleagues, volunteers, and donors.
• Commitment to building a welcoming, inclusive, and equitable community where all people can thrive.