Marketing Coordinator - Lawson Transportation LLC

Lawson Holdings LLC

Marketing Coordinator

Roles & Responsibilities:

Social Media Planning & Execution

Instagram, Twitter, Facebook

• Build out content calendars
  • Strategy guided by season & monthly financial reports 
• Coordinate & attend professional photoshoots
• Coordinate organic photoshoots (iphone images/videos)
• Schedule and deploy all organic social media posts (daily)
• Schedule and deploy all paid social media posts (sporadic)
• Monitor and mediate all engagement
• Monitor and report on monthly performance

Website Management

• Execute routine updates
• Product drops
• Refresh imagery (quarterly)
• Refresh pricing (as needed)
• Oversee general & job inquiries
• Monitor & report on performance

Google My Business Page Management

• Maintain presence
• Monitor and mediate all engagement )bad & good reviews, consumer uploads, etc.)
• Monitor and report on monthly performance

App (Online Ordering) Management

• Maintain presence
• Refresh imagery (as needed)
• Refresh pricing (as needed)
• Facilitate promotions & flash deals
• Oversee customer relations management (monthly email deployments)

Community Engagement

• Responsible for seeking new/maintaining existing sponsorship opportunities in relevant communities (i.e., sports teams, school systems, charities, etc.)