Marketing Coordinator | Richard M. Borchard Regional Fairgrounds - Oak View Group

Oak View Group:

Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.

Position Summary:

• Helps strategize and implement marketing efforts
• Provide Day- to- Day insight and oversees of Media campaign production and delivery
• Research Market trends, competition to identify ideal product characteristics and compile reports
• Creates marketing campaign content like graphics, social media posts, website, e-blast, press release and executing marketing events for each business
• Combines creativity, analytical abilities, and strong communication skills to build and maintain consistent brand presence across online and offline channels.

This role will pay an hourly rate between $17 to $20.

 

Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays).

 

This position will remain open until November 30, 2024

About the Venue:

Our venue is a spacious 45-acre complex that includes various facilities to accommodate a consumer’s needs with a variety of venue spaces available. These include the Marvin and Laura Berry Pavilion, two Exhibit Halls, Conference Center, Equestrian Center, and the Middletown Meadow.  

We are proud to be a Global Biorisk Advisory Council (GBAC) Star Facility! GBAC STAR is the gold standard of a high-performance cleaning and maintenance regimen for institutional and commercial facilities. Not only are GBAC STAR-accredited facilities equipped and ready for what’s next, they’re also able to adapt quickly and withstand challenges. With our multi-purpose venue, we offer the capability to utilize our facility for events such as rodeos, livestock showing/selling, boxing, wrestling, concerts, trade/consumer shows, corporate meetings, banquets, weddings, quinceañeras, parties, horse events, sporting events, and so much more! The Richard M. Borchard Regional Fairgrounds provides varied opportunities for Nueces County residents and serves as a place for the community to gather and share experiences. The facility is owned by Nueces County and managed by OVG.

Responsibilities:

• Assist with coordinating day-to-day digital marketing program, including but not limited to: Facebook, Twitter, lnstagram, Snapchat, Google Analytics, Tik Tok, etc.
• Provide creative support to the venue's sales team. Assist with preparing presentations and proposals
• Assist with all grassroots efforts including poster & flier distribution, community appearances and overall expansion of marketing campaigns to maximize event awareness and exposure
• Generate new and creative ideas to attract new events/self-created events and to promote events when booked, including social media and food & beverage promotions
• Update website, marquee and in-arena digital display systems
• Assist with the sales, marketing, and solicitation of new business opportunities for Group Sales department
• Maintain complete and accurate records for customers
• Demonstrate continuous effort to improve operations, decrease turnaround times, streamline work processes, and work cooperatively and jointly to provide quality seamless customer service
• Research and provide creative approaches to increase sales and further develop the fan experience
• Participate in developing and implementing event marketing plans and promotions
• Analytical Abilities/ Performance Measurement: Conducting research to analyze the competitive landscape, market trends, understanding data, metrics, and customer behavior. They prepare reports by collecting, summarizing, and analyzing data to help refine strategies such as a sales forecast
• Communication: Communicating campaign deliverables, objectives, and timelines to their team while providing instructions for promotion or use.
• Sales Support: Maintaining an inventory and communicating with Sales Director to support materials, ensuring accuracy, and coordinating new material creation as needed.
• Strategic Planning: Developing effective marketing strategies aligned with business goals by planning and analyzing and assembling safe forecasts, updating calendars and organizing and planning promotional presentations.
• Campaign Execution: Deploying successful marketing campaigns from ideation to execution.
• Audience Engagement: Experimenting with various organic and paid acquisition channels (e.g., content creation, social media, lead generation (e-blast, online content, etc.)).
• Content Creation: Producing valuable and engaging content for websites, social media and other audience target platforms. Creativity fuels innovative campaigns. Ability to think outside the box, develop unique strategies, and create compelling content.
• Relationship Building: Partnering with industry players, agencies, and vendors.
• Organizational Skills: Effective coordination requires managing multiple tasks, deadlines, and campaigns. Maintaining an inventory and directory of sales support materials making sure all resources are accurate and current while coordinating new material creation as needed
• Communication Skills: Clear communication with team members, clients, and stakeholders is crucial. A marketing coordinator must convey ideas, instructions, and updates effectively.
• Adaptability: Marketing landscapes change rapidly. A coordinator who can adapt to new tools, technologies, and trends stays ahead.
• Collaboration: Coordinators work closely with the Sales Director and General Manager and other team members. Being a team player is essential
• Perform all other duties as assigned

Qualifications:

• Associates Degree or certification in marketing or advertising
• Two (2+) years of professional work experience in graphic design, marketing, public relations, communications, and/ or brand management or advertising or a closely related field
• Basic knowledge & interest in marketing and advertising functions
• Intermediate to strong knowledge of Adobe Creative Suite
• Understands the concept of branding
• Intermediate knowledge of social media platforms (Facebook, lnstagram, Twitter, )
• Skilled at using spreadsheet or database software knowledge of Word, Excel and PowerPoint web page development and digital marketing tools including MS Office, web analytics and Google Ad words
• Previous event or entertainment marketing experience a plus
• Excellent writing and verbal communication skills in the English language
• Well organized with ability to prioritize and handle multiple assignments
• Flexible-must be available to work evenings, weekends, and all event days as assigned
• Team player who is creative and a proactive problem solver
•  Proficiency with campaign delivery software
• Self-starter who can work with limited supervision
•  Strong attention to detail from proofreading content to ensuring consistent branding.
• Time Management skills
• Illustrator, Canva
• Knowledge of traditional and digital marketing tools
• Solid experience in coordinating and leading SEO/SEM, display advertising, social media, email and marketing database campaigns and working knowledge of JavaScript, HTML and CSS development and constraints.

Strengthened by our Differences. United to Make a Difference:

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

Equal Opportunity Employer:

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.