Marketing Coordinator- Special Events - AEG Presents HQ
Los Angeles, CA
About the Job
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.
Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.
If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!
Position Summary:
The Marketing Coordinator is responsible for marketing, social media, online e-marketing public relations and promotions for Special Event Venues. This position will develop promotional initiatives with venues sales teams and national operations team, to promote positive brand image.
Essential Functions:
- Builds and maintains ad plans for AEG Presents Special Event Venues. Assist in coordination of media buying. Build Google and social campaigns. Evaluates and revise as necessary.
- Create, preview and review press releases as needed. Coordinate the distribution of press requests with publicist. Serve as a public relations liaison. Add new shows, schedule releases and update as needed.
- Monitor marketing trends, regionally, and implement new marketing strategies and campaigns based on current trends. Analyze clients to target specific demographics to promote venues.
- Helps coordinate Special Event Venue showcase activities including researching and ordering collateral and swag items.
- Creates, proof reads and distributes weekly newsletters. Order and deploy e-cards and e-blasts with Dynamics 365 tool. Check that venue information and links are correct, communicate errors to designers, check for accuracy, communicate errors and sign off on final version.
- Develop and manage social media accounts, research new promotional activities and prizes for online social media giveaways. Collaborate with artists to promote shows on their social media accounts. Design appropriate posting schedule that corresponds with various event related deadlines: announce, on sale, maintenance and backend.
- Monitor budget and accounting for marketing efforts and keep management up to date of potential overages. Provide report for marketing costs.
- Maintain good working relationships with sales teams, digital marketing and other teams.
- May participate in hiring and training of interns. May also be responsible for the upload of expense reports, updating of office calendar, ordering of supplies and general office administration.
Required Qualifications:
- High School Diploma or its equivalency
- 2-4 years of related work experience
- Experience calendaring events
- Knowledgeable and skilled in MS Office (Excel, Word, Outlook and Photoshop)
- Basic accounting knowledge
- Strong written and verbal communication skills
- Strong PR skills, social media savvy, and organization skills
- Must have strong work ethic, problem solving and prioritization skills.
- Must be able to work independently and as part of a team.
- Creative thinker; thinks “outside the box.”
- Knowledge of the events industry preferred.
Pay Scale:$19.56-$28.53
AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside his/her normal description.