Marketing Coordinator - Pinellas Suncoast Transit Authority
St. Petersburg, FL 33701
About the Job
BASIC PURPOSE
The goal of PSTA marketing is to raise the kind of awareness that can improve ridership and community sentiment. The goal of the marketing coordinator is to ensure that the details are handled in order to accomplish those goals. Serving as the marketing manager’s right hand, the PSTA Marketing Coordinator is responsible for task management, meeting coordination, and maintaining budget and project plan documents while helping strategize and implement those plans.
ESSENTIAL FUNCTIONS
· Assist with the planning and implementation of traditional and digital marketing campaigns, press conferences, events, public outreach, and engagement opportunities.
· Schedule, facilitate, and create agendas for meetings, including weekly team meetings recurring meetings with PSTA’s internal departments, and community partners. Impeccable note-taking abilities are a must.
· Working within the department’s project management software (Asana), assist with trafficking tasks and keeping campaigns on schedule, monitoring critical deadlines, and ensuring that feedback is received from stakeholders in a timely manner.
· Coordinate ordering, receipt, and distribution of departmental purchases by working closely with the procurement and finance teams.
· Track inventory of office supplies, event supplies, promotional items, and bus schedules, and coordinate re-orders as needed while maintaining the physical
· Assist with the management of the department budget, including tracking spending and maintaining up-to-date lists of outstanding requisitions and invoices and monthly budget reporting to the Director of Communications & Marketing.
· Collect and analyze program data to monitor the success of campaigns and events and prepare marketing activity reports.
· Assist with booking travel and organizing documents needed for department trips.
· Prepare, distribute, and maintain documents, reports, and files to support the department.
· Assist in the development of presentations and collateral materials such as flyers, one-pagers, and brochures. This includes proofreading for both grammar and accuracy of information, as well as reviewing creative product for brand adherence.
· Update spreadsheets, databases and inventories with statistical, financial and non-financial information.
· Conduct research online and in archived paper files.
· Perform additional duties as assigned to assist the Director of Communications & Marketing.
MINIMUM QUALIFICATIONS
- Education: High school diploma or G.E.D. with supplemental courses or training in administrative studies, business administration, marketing, or other related field. Completion or pursuit of a college degree will be favored.
- Experience: Three (3) years’ experience performing a variety of administrative support duties, including the operation of standard office equipment (i.e. personal computer) and Microsoft Office. Experience in an ad agency, newsroom, event management, creative or video production background will help an ideal candidate perform key job duties.
- License Requirement: Must have a valid Florida Drivers’ license.
KNOWLEDGE, SKILLS AND ABILITIES
- Knowledge of: Office management as well as marketing and communications principles. Proofreading standards for documents and creative materials;
- Skilled in: Strong verbal and written communication skills. Strong attention to detail and organizational skills. Ability to coordinate multiple tasks and complete assignments with tight deadlines. Use of personal computers with spreadsheet and word processing software (Microsoft Excel and Word). Use of Adobe Acrobat to create and edit PDFs and format documents. Basic mathematical computations. Project management software use. Proper telephone etiquette, greeting the public in a courteous manner. Good interpersonal, customer service, and listening skills. Ability to communicate with executives and elected officials. Team-oriented attitude.
- Abilities: Establish and maintain effective working relationships with all levels of staff. Develop and coordinate programs and projects within the department and with other PSTA departments. Take initiative and work independently. Maintain positive energy and foster a collaborative, supportive environment for teammates.
See Job Description