Marketing Coordinator - UTC at Ring Power corporation

Primary Job Role

Assists in developing annual Sales and Product Support marketing plan for Ring Power Utility | Truck | Crane (UTC) to help sales team achieve their annual sales business plan.

Plans to include a monthly calendar on planned campaigns and marketing activities by industry market segment. Works directly with sales and marketing management team to establish budget guidelines, and gains approval of costs associated with UTC marketing initiatives.

Assists in developing creative strategy and messaging for campaigns, from concept to evaluation, to advertise and market UTC products and services. Assists in coordinating, planning and executing of Customer events and tradeshows as needed.

Obtains initial and continuous training to better understand industries that utilize Utility Equipment, Vocational Trucks, and Cranes.

Creates written, photography, and videography content for use in printed marketing materials, radio ads, print ads, sponsorship ads, and all digital marketing to include website, landing pages, YouTube, blog postings, eBlasts, and social media posts. Content should contain value messaging that resonates and supports customer needs and solutions.

Works with Marketing and Sales teams to identify proper customer targets and segments for each campaign. Establishes goals and metrics for each marketing tactic. Measures lead goals.

Prepares and delivers marketing presentations to sales and product support teams to educate them on marketing trends, competitive market data, and new products or campaigns.

Assists with UTC news reporting, writing and proofreading for print and digital publications including employee and customer publications. Identify prospective customers for testimonial type story coverage or video capture. Creates and produces UTC video assets.

Performs other duties as assigned.

Essential Job Competencies

Safety: fully supports, encourages and follows safe work behavior, and considers safety of paramount importance in the workplace.

Job Specific Skills: Demonstrates the required depth and mastery of knowledge and skill associated with the job as identified in the Learning Management System (LMS) and other applicable sources. Demonstrates the effective application of the job specific knowledge, skills and ability required to resolve job related challenges in the workplace. Refer to job specific training requirements for the job identified in the LMS.

Facilitating / Presenting: Enables cooperative and productive group interactions. Clarifies the agenda by identifying the key issues, objectives, and stakeholder expectations. Guides the discussion of complex or divisive issues to help members develop insights and remain engaged with the task. Tailors presentation style to the audience with interaction and feedback to hold their attention.

Information Gathering: Checks all appropriate sources in identifying the information needed for analysis and decision making. Uses skillful methods in obtaining high quality relevant information. Checks work to ensure accuracy and completeness. Compares observations or finished work to what is expected to find inconsistencies. Clearly documents sources, and organizes the information according to the research needs.

Planning and Organizing: Creates realistic schedules and follows them. Evaluates progress against schedule and goal. Identifies the sequence of tasks and the resources needed to achieve a goal, and prioritizes key action steps. Anticipates the impacts / risks of actions. Seeks and uses others' input about critical actions, timelines, sequencing, scope, methodology, expected outcomes, and priorities. Adjusts plans based on input.

Customer Oriented: Demonstrates concern for satisfying external and/or internal customers. Responsive, quickly and effectively addresses customer concerns or problems. Assures customers he/she is willing to work with them to meet their needs. Presents a cheerful, positive manner with customers.

Results Oriented: Has a strong sense of urgency and commitment to achieve desired results in the face of obstacles and frustrations. Remains focused, does not get bogged down in unnecessary detail. Identifies and utilizes the most efficient methods to successfully achieve tasks on time despite unforeseen events. Driven, maintains a sense of urgency and adjusts schedules as needed to achieve without sacrificing quality of work.

Confidence and Drive: Confident in one's own ideas and capability to be successful; willingness to take an independent position in the face of opposition. Approaches challenging tasks with a "can-do" attitude. Driven to see projects and tasks through to successful completion, is not swayed by resistance and focuses on achievement of the initiative.

Adaptability: Adapts to changing business needs, conditions, and work responsibilities. Adapts approach, goals, and methods to achieve solutions and results in dynamic situations. Recovers quickly from setbacks, and finds alternative ways to reach goals or targets. Open to different and new ways of doing things; willing to modify one's preferred way of doing things.

Analytical: Uses a logical, systematic, sequential approach breaking down complex tasks into its component parts and considering each part in detail. Compares alternatives, evaluating the costs, benefits, risks, and chances for success, in making decisions. Identifies patterns and trends to determine root cause. Generates a range of creative solutions, choosing the most appropriate option.

In 1962, Ring Power Corporation became a full-line Caterpillar dealer in North Florida, and later expanded its authorized territory to include Central Florida.

Today, Ring Power Corporate headquarters in St. Augustine oversees the operations of 18 branch locations throughout the state of Florida, including large regional facilities in Tampa and Orlando and crane and forklift sales and service facilities in Pompano. Ring Power also has eight facilities outside of Florida - The Carolinas, Georgia, Texas & Tennessee- to serve the needs of other specialized industries and customers.

Ring Power Corporation has become one of the largest Caterpillar dealers in the Southeastern United States through dedication to the mission of customer service. In order to preserve the "Customers First" reputation that Ring Power was built on, we continually train our employees and work closely with our customers to assure complete satisfaction, especially after the sale.

Currently, more than 2,300 employees at 20+ locations throughout Florida and the United States work hard to provide the highest quality construction equipment, backed by responsive, professional service and support at every level.

Education and Experience

Formal Education Bachelor's Degree in a related area of study

Experience 3-4 years

Required / Credentials

Able to easily and effectively comprehend written material and communicate orally and in writing with employees and customers.

Proficient in Microsoft Office, including PowerPoint, Word, and Excel.

Ability to manage multiple projects and changing priorities; excellent organizational skills.

Ability to create effective visual messages in accordance with corporate identity standards.

Bachelor's degree from a four-year college or equivalent related work experience.

Not Required but Highly Desired Criteria

3+ years' work experience, 3+ years of experience in marketing thought leadership, campaign planning and project management, digital marketing, and development of effective marketing messages.

Experience working in Adobe Design software, with basic level of design capabilities.

Updating of Knowledge

Job requirements occasionally change requiring re-training to stay current every 3-5 years.

Responsibility for Change, Innovation, Overall Improvement, and/or Effectiveness

Problem Solving Job requires complex problem solving ability with little guidance. Independent research and analysis are sometimes required to develop solutions.

Creativity Job requires creativity as part of carrying out daily activities. New approaches are encouraged.

Autonomy Job is not normally monitored, but overall objectives are clearly defined. Use of discretion in how the work is done, setting priorities and decision making is encouraged. More emphasis is placed on achieving the desired outcome, not on controlling the process.

Working Environment

Stress Load Occasional exposure to these stresses (less than 20% of the time).

Workload Fluctuation Job involves occasional changes in priorities, complexity and/or quantity of work.

Work Schedule Work is typically performed during regular business hours with occasional requirements to work nights, holidays and weekends.

Organizational Impact

A person's performance in this job has noticeable immediate impact on expense, efficiencies or achievement of overall department objectives.

Supervisory Responsibility

Job has no subordinates / no supervisory responsibility (may work independently or as a member of a team)

Physical Demands

"NA": Not Applicable

"O": Occasionally - (up to 3 hours/day)

"F": Frequently - (3-6 hours/day)

"C": Constantly - (6-8 hours/day)

Environmental Conditions

"NA": Not Applicable

"O": Occasionally - (up to 3 hours/day)

"F": Frequently - (3-6 hours/day)

"C": Constantly - (6-8 hours/day)

C: Inside conditions: Protection from weather but not necessarily from temperature change.
O: Outside environmental conditions: No effective protection from weather.
N/A: Extreme cold: Temperatures below 32 degrees for periods of more than one hour.
N/A: Extreme heat: Temperatures above 100 degrees for periods of more than one hour.
N/A: Noise: sufficient noise to cause the worker to shout to be heard above the ambient noise level
N/A: Vibration: Exposure to oscillating movements of the extremities of whole body.
N/A: Hazards: Includes a variety of physical conditions (i.e. proximity to moving mechanical parts, electrical current, working in high places, exposure to heat and/or chemicals.
N/A: Atmospheric conditions: One or more of the following conditions that affect the respiratory system or the skin: Fumes, odors, dust, mists, gases or poor ventilation.
N/A: Oils: There is air and/or skin exposure to oils and other cutting fluids.
N/A: Air particulates / contaminants: the worker is required to wear respirator.

RING POWER CORPORATION, INC. IS AN EQUAL OPPORTUNITY EMPLOYER