Marketing and Customer Service Manager - OrderID: 4025 - TGC Search

Marketing Manager & Inside Sales/Service Manager I 5+yrs Exp I Waukesha, WI I OnSite I $100-$120K I USA Auto Equipment/Parts Mfg I Excellent Benefits, Culture, and Growth Opportunites

Ready, Set, Grow!!!

This role offers an exciting opportunity to drive marketing and customer service initiatives for an innovative, thriving and growing auto parts manufacturing organization. Our parts are used in professional race cars and are made in the USA.

This role and requires learning and understanding our customers to effectively develop and execute our marketing strategies. You will have full freedom in developing and deploying product and marketing strategies.

You will also lead a team of (3) direct reports in marketing, inside sales/service, and logistics.

This is an excellent opportunity for someone who wants to join an established company but thrives in a start-up mindset & environment.

Responsibilities:

• Leverage customer and install base analytics to identify up-sell and cross-sell opportunities in collaboration with commercial resources.
• Lead and Mentor (3) direct reports to unify and execute marketing strategies and impeccable customer experiences.
• Maintain updated records of competitive offerings, analyze strengths and weaknesses, and develop positioning strategies for B2B and B2C products.
• Monitor financial, technological, regulatory, and demographic trends to identify new market opportunities.
• Conduct market research and price point analysis to support new product introductions and market expansions.
• Oversee the Marketing Department to enhance the effectiveness of marketing collateral, communications, and digital strategies
• Drive the creation of sales tools including playbooks, qualification guides, and ROI calculators to support the sales process.
• Utilize Voice of Customer (VOC) insights to align customer solutions with our strategic objectives.
• Coordinate product lifecycle tasks including launch campaigns, updates, and end-of-life strategies.
• Manage proactive customer touchpoints through multiple channels such as website, social media, and virtual meetings.
• Lead Commercial S&OP process and contribute to strategic planning phases.
• Establish and enforce global trade compliance standards.
• Manage Channel Network Agreements and maintain consistency in messaging and branding.

Education and Experience Requirements:

• BS/BA in Sales, Marketing, Business Administration, or related field.
• Minimum 5 years experience in strategic marketing in manufacturing, auto experience a plus
• Experience in marketing strategies for a manufacturing company
• Sales background to understand the sales process and collaborate with sales team
• Strong leadership, project management, and intercultural communication skills.
• Ability to travel domestically and internationally (~10-15%).
• Excellent communication and interpersonal skills to engage with diverse audiences.
• Utilize customer and install base analytics to identify up-sell and cross-sell opportunities in collaboration with commercial resources.
• Tracking and Analytics: Monitor financial, technological, regulatory, and demographic trends to identify new market opportunities.
• Conduct market research and price point analysis to support new product introductions and market expansions.
• Proficiency in Microsoft Office Suite, CRM systems, and web tools.

Please note: This is a confidential search, so I cannot disclose the name of the organization until we meet. Thank you so much, Lisa Perna lperna@tgcsearch.com

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex, sexual orientation, gender (including gender identity and expression), marital or familial status, age, physical or mental disability, perceived disability, citizenship status, service in the uniformed services, genetic information, height, weight, or any other characteristic protected under applicable federal, state, or local law. Applications from members of minority groups and women are encouraged.