Marketing Data Specialist - Pennsylvania State University
University Park, PA
About the Job
APPLICATION INSTRUCTIONS:
+ CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process (https://pennstateoffice365.sharepoint.com/:b:/s/KnowledgeBaseArticlesSharing/EfiwgKReZ4VAjprFZPKWUm0Bq_sU3KzTmERfpryq0esPKQ) . Please do not apply here, apply internally through Workday.
+ CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. (https://pennstateoffice365.sharepoint.com/:b:/s/KnowledgeBaseArticlesSharing/Eeys15Xva4hFokHVtbP1eGIB5i1WFLc-J3k9KHgrFYZ7mg) Please do not apply here, apply internally through Workday.
+ If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants (https://hr.psu.edu/sites/hr/files/Application_Process_for_External_Applications_Non-Penn_State_Employees_.pdf) .
JOB DESCRIPTION AND POSITION REQUIREMENTS:
Overview/Description
The Marketing Data Specialist is the team’s “data whisperer”. The person in this role will know exactly what data to gather, how to keep that data clean, where to find it, how to bring it to a central gathering spot, and how to assemble and visualize it for those who may not be as comfortable with data as they are. And here’s where the ultimate “whispering” comes in: the person in this role will spot trends, interpreting and telling stories about what the data means and what we should do with it. The Marketing Data Specialist will be a vital member of the marketing and communications team, helping us make fact-based, data-driven decisions on plans and strategies. The marketing data sources this person will work with include but are not limited to platforms such as: Salesforce CRM, Google Analytics, Google Search Console, Hootsuite, Salesforce Marketing Cloud, Adwords, Crazy Egg, SEM Rush.
Activities and Recurring Tasks
+ Identify, source, and ensure health/cleanliness of critical marketing and communications data, to include maintaining integration between systems.
+ Work with members of the marketing and communications team, IT and other college partners to gather data on a daily, weekly, monthly or quarterly basis.
+ Work with IT to aggregate data on an automated basis to feed data assembly and visualization tools.
+ Create and monitor reporting dashboards.
+ Collaborate with other teams to implement new systems and tracking as needed.
+ Regularly publish data and trends, including but not limited to standard weekly results and formal monthly reports.
+ Meet with stakeholders as needed to provide interpretations of data and strategic recommendations.
Relationships
The person in this role will work with personnel across the college, including but not limited to:
+ Peer Team of marketing strategists and specialists within the Office of Marketing and Strategic Communications
+ The IT, CRM, and web admin team within Smeal
+ Penn State Strategic Communications
+ Penn State World Campus
+ Academic, Center and Program Leaders within Smeal
Requirements & Skills/Abilities
+ Bachelor’s degree in marketing, computer science, business administration, statistics, or a related field/discipline.
+ Demonstrable experience (3 years minimum) performing many, if not all of, the activities/recurring tasks across all key platforms identified below.
+ Experience working with and integrating data from key platforms: Google Analytics (including knowledge of Google Tag Manager), Google Ads, Google Search Console, Salesforce, Semrush, Crazy Egg, Salesforce Marketing Cloud, and Hootsuite/social media platforms.
+ Advanced Working knowledge of data assembly, publishing and visualization tools like PowerBI, Tableu or other tools similar to these.
+ Advanced working knowledge of dashboard creation.
+ Must have experience working with marketing-related data.
+ Very strong oral and written communications skills.
+ Ability to collaborate and communicate effectively.
+ Advanced working knowledge of Excel.
+ Familiarity with SQL.
The Pennsylvania State University is committed to and accountable for advancing diversity, equity, inclusion, and sustainability in all of its forms. We embrace individual uniqueness, foster a culture of inclusion that supports both broad and specific diversity initiatives, leverage the educational and institutional benefits of diversity in society and nature, and engage all individuals to help them thrive. We value inclusion as a core strength and an essential element of our public service mission.
The salary range for this position, including all possible grades is:
$61,800.00 - $89,600.00
Salary Structure (https://hr.psu.edu/current-employee/compensation/staff-salary-grades-and-leveling-matrix) - additional information on Penn State's job and salary structure.
CAMPUS SECURITY CRIME STATISTICS:
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here (https://police.psu.edu/annual-security-reports) .
Employment with the University will require successful completion of background check(s) in accordance with University policies.
EEO IS THE LAW
Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.
Federal Contractors Labor Law Poster (https://affirmativeaction.psu.edu/files/2022/01/Federal-Contractors-Labor-Law-Poster.pdf)
PA State Labor Law Poster
Affirmative Action (https://policy.psu.edu/policies/hr11)
Penn State Policies
Copyright Information (https://www.psu.edu/copyright-information)
Hotlines
University Park, PA
+ CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process (https://pennstateoffice365.sharepoint.com/:b:/s/KnowledgeBaseArticlesSharing/EfiwgKReZ4VAjprFZPKWUm0Bq_sU3KzTmERfpryq0esPKQ) . Please do not apply here, apply internally through Workday.
+ CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. (https://pennstateoffice365.sharepoint.com/:b:/s/KnowledgeBaseArticlesSharing/Eeys15Xva4hFokHVtbP1eGIB5i1WFLc-J3k9KHgrFYZ7mg) Please do not apply here, apply internally through Workday.
+ If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants (https://hr.psu.edu/sites/hr/files/Application_Process_for_External_Applications_Non-Penn_State_Employees_.pdf) .
JOB DESCRIPTION AND POSITION REQUIREMENTS:
Overview/Description
The Marketing Data Specialist is the team’s “data whisperer”. The person in this role will know exactly what data to gather, how to keep that data clean, where to find it, how to bring it to a central gathering spot, and how to assemble and visualize it for those who may not be as comfortable with data as they are. And here’s where the ultimate “whispering” comes in: the person in this role will spot trends, interpreting and telling stories about what the data means and what we should do with it. The Marketing Data Specialist will be a vital member of the marketing and communications team, helping us make fact-based, data-driven decisions on plans and strategies. The marketing data sources this person will work with include but are not limited to platforms such as: Salesforce CRM, Google Analytics, Google Search Console, Hootsuite, Salesforce Marketing Cloud, Adwords, Crazy Egg, SEM Rush.
Activities and Recurring Tasks
+ Identify, source, and ensure health/cleanliness of critical marketing and communications data, to include maintaining integration between systems.
+ Work with members of the marketing and communications team, IT and other college partners to gather data on a daily, weekly, monthly or quarterly basis.
+ Work with IT to aggregate data on an automated basis to feed data assembly and visualization tools.
+ Create and monitor reporting dashboards.
+ Collaborate with other teams to implement new systems and tracking as needed.
+ Regularly publish data and trends, including but not limited to standard weekly results and formal monthly reports.
+ Meet with stakeholders as needed to provide interpretations of data and strategic recommendations.
Relationships
The person in this role will work with personnel across the college, including but not limited to:
+ Peer Team of marketing strategists and specialists within the Office of Marketing and Strategic Communications
+ The IT, CRM, and web admin team within Smeal
+ Penn State Strategic Communications
+ Penn State World Campus
+ Academic, Center and Program Leaders within Smeal
Requirements & Skills/Abilities
+ Bachelor’s degree in marketing, computer science, business administration, statistics, or a related field/discipline.
+ Demonstrable experience (3 years minimum) performing many, if not all of, the activities/recurring tasks across all key platforms identified below.
+ Experience working with and integrating data from key platforms: Google Analytics (including knowledge of Google Tag Manager), Google Ads, Google Search Console, Salesforce, Semrush, Crazy Egg, Salesforce Marketing Cloud, and Hootsuite/social media platforms.
+ Advanced Working knowledge of data assembly, publishing and visualization tools like PowerBI, Tableu or other tools similar to these.
+ Advanced working knowledge of dashboard creation.
+ Must have experience working with marketing-related data.
+ Very strong oral and written communications skills.
+ Ability to collaborate and communicate effectively.
+ Advanced working knowledge of Excel.
+ Familiarity with SQL.
The Pennsylvania State University is committed to and accountable for advancing diversity, equity, inclusion, and sustainability in all of its forms. We embrace individual uniqueness, foster a culture of inclusion that supports both broad and specific diversity initiatives, leverage the educational and institutional benefits of diversity in society and nature, and engage all individuals to help them thrive. We value inclusion as a core strength and an essential element of our public service mission.
The salary range for this position, including all possible grades is:
$61,800.00 - $89,600.00
Salary Structure (https://hr.psu.edu/current-employee/compensation/staff-salary-grades-and-leveling-matrix) - additional information on Penn State's job and salary structure.
CAMPUS SECURITY CRIME STATISTICS:
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here (https://police.psu.edu/annual-security-reports) .
Employment with the University will require successful completion of background check(s) in accordance with University policies.
EEO IS THE LAW
Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.
Federal Contractors Labor Law Poster (https://affirmativeaction.psu.edu/files/2022/01/Federal-Contractors-Labor-Law-Poster.pdf)
PA State Labor Law Poster
Affirmative Action (https://policy.psu.edu/policies/hr11)
Penn State Policies
Copyright Information (https://www.psu.edu/copyright-information)
Hotlines
University Park, PA
Source : Pennsylvania State University
