Marketing Data Technologist - The Planet Group

Planet Interactive is seeking a hybrid Marketing Data Technologist to join one of our software clients based in southern California. 

Pay: $32-$36/hr depending on experience 
Hybrid Schedule: 3 days a week on-site (Tuesday, Wednesday, and Thursday)

Marketing Data Technologist Responsibilities: 

• Work with marketing teams to build targeted lists for email, direct mail, digital advertising, and outbound calling campaigns.
• Validate and QA data segmentations for campaign audiences.
• Process event leads files, import them into Pardot, and process them through Salesforce.
• Monitor and maintain the data quality within the marketing database.
• Create automated jobs for enrichment focused on priority campaigns and initiatives.
• Develop programmatic means for importing and extracting data from our data warehouses and business systems.
• Assist marketing analysts with reporting and dashboard projects as needed
• Create automation and standardization projects to support Data Stewardship Program.

Marketing Data Technologist Qualifications: 

• Experience building segmentation and dynamic lists
• Strong experience developing SQL queries
• Advanced Excel skills including formula, VBA and Macros
• 2+ years of experience in B2B marketing data, marketing automation, or data technology role
• Experience with data stewardship/data quality and enrichment.
• Exceptional data analysis and presentation skills
• Ability to communicate findings visually, verbally, and in writing
• Bachelor's in marketing, information systems, computer science, or related field
• Salesforce, Account Engagement (Pardot)
• Experience with IDQ (Informatica Data Quality) preferred