Marketing Director (AL) Altenheim - Cardon & Associates

BASIC FUNCTION: The Director of Marketing and Admissions is responsible for maintaining budgeted census levels in their community through coordination of external and internal marketing efforts and for ensuring that residents
and families experience a high level of customer service through an effective admissions process.
EDUCATION, QUALIFICATIONS, CREDENTIALS: Education or experience in customer service or health care is
desirable, and at least (1) one-year experience in a health care facility is preferred. Has knowledge of and special sensitivity to the needs of the aging. Projects a confident, creditable professional image. Communicates effectively, both orally and in writing, and has the ability to make presentations before small or large groups.
RESPONSIBLE TO: Health Facility Administrator; indirectly reports to the Corporate Director of Marketing
ESSENTIAL FUNCTIONS (Prioritized in order of importance):
No person shall work under the influence of alcohol, intoxicants, or illegal drugs; or when the person is using
medications to the extent that the use adversely affects the performance of his or her duties or the health or safety of any
person.
It is everyone’s responsibility to demonstrate high ethical standards and a commitment to compliance with all laws
applicable to licensed and certified health care communities.
The employee must be able to perform each essential function effectively to be successful in this position.
1. Responsible for meeting the community’s census goals, including Medicare and private pay census goals, in
accordance with the community’s budget.
2. Results will be achieved through taking inquiry calls from hospitals, families, etc., and providing quality
appointments to include warm-up, presentation, tour and closing.
3. Maintains model rooms for touring purposes, pending bed availability.
4. Ensures that responses to inquiries are handled properly, timely and with appropriate follow-up for a 2-hour
turnaround to discharge planners.
5. Responsible for follow-up to include telephone contact, personal correspondence, and on-site appointments with
family members.
6. Properly, accurately, and daily reports all inquiries, admissions, discharges and marketing sales calls in
Marketing/Admissions system leads.
7. Communicates closely with the Clinical Liaison regarding assessments and the approval process. Assists the
Clinical Liaison as back up for assessments and /or luncheons and networking appointments as necessary.
(Primarily responsible for this function in communities that do not have a Clinical Liaison).
8. Maintains a close working relationship with Administrator, DON and Business Office Manager to ensure
appropriate and efficient decisions about prospective admissions.
9. Knows bed availability at all times. Demonstrates a sense of urgency re: census/quality mix enhancement and
management. When admissions determinations are made, works with nursing, housekeeping and social services on
appropriate room and bed selection.
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10. Regular, punctual attendance and ability to be flexible in work time; scheduling occasional evenings and weekends,
as needed. Availability for weekend on-call responsibilities.
11. Generates sufficient referral activity to meet community’s census goals by making new and servicing existing
relationships with legal and financial professionals, senior organizations, assisted living and senior housing
facilities, appropriate special interest groups, churches and other community contacts. Develops and maintains
relationships to advise them of programs and services the community can provide.
12. Actively participates in daily morning meetings to alert appropriate staff members of projected admissions, room
changes, discharges and appointments/tours.
13. Prepares appropriate admission papers and obtains signatures from patients or responsible parties prior to or at
admission. Communicates special needs of new admissions to staff to ensure a smooth transition. Follows proper
distribution of admission paperwork based on distribution chart.
14. Enters all new admissions in Matrix.
15. Completes assigned duties on Pre-Admission Screening Checklist for PAS paperwork.
16. Periodically evaluates community admission processes for improvement. Reviews the Guide to Community Living
and admission forms at least annually for updating and revisions needed and makes recommendations to corporate
marketing.
17. In conjunction with Administrator, trains and coordinates appropriate staff to serve as back-up in above functions
whenever the marketing staff is unavailable – out of facility, evenings, weekends, etc.
18. Maintains a working knowledge of Federal and State regulations and reimbursement (Medicare and Medicaid).
Provides assistance with new employee orientation on these topics and the admission process. Has a strong working
knowledge of managed care referral process.
19. Prepares all reports as required. Monitors trends for inquiry, admissions, census, conversion, closing and denials.
20. Maintains a database of referral contacts and community resources along with knowledge of industry trends, local
hospital and competitors, and legislative/regulatory issues. Communicates this information with Administrator and
corporate marketing.
21. Continually monitors and evaluates customer satisfaction. Customers include new admissions, post-discharges,
current residents and families, community referral sources and non-admissions. Shares results with the management
team and others as appropriate to develop action plans as needed.
22. Researches, suggests, and develops niche services to differentiate their community from competitors.
23. Monitors and participates in local health fairs, senior fairs, general community events, civic groups and professional
organizations.
24. Coordinates the development of community materials such as brochures and advertising through completing media
requests. Refers yellow page advertising to corporate marketing. Reviews all advertising and promotional items
with corporate marketing prior to ordering.
25. Serves as a member of the internal marketing team whose purpose is to enhance resident and community relations.
26. Develops and implements quarterly marketing plan independently or in conjunction with team where applicable.
Monitors and tracks results.
27. Monitors and stays within allotted marketing budget.
28. Develops and implements special events and presentations targeted at community education, establishing and
maintaining status for the community as the expert on skilled nursing rehabilitation care in the community.
29. Exhibits excellent customer service skills at all times.
30. All other duties as assigned.
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled