Marketing Director - RF TECHNOLOGIES INC

Title: Marketing Director

Location: Brookfield, WI 

The Company

RF Technologies designs and manufactures life-safety solutions to safeguard our children, empower our elders, and protect our communities, together. We strive to listen, learn, and deliver the best solution for each customer by leveraging our history of innovation and team of in-house experts. RFT is in a season of growth and looking for candidates who exemplify RFT’s pillars:

• Always Put Our Customers First
• Act with Urgency
• Work to Build Trust
• Strive for Valued Differentiation

At RF Technologies, marketing is about understanding people and building awareness of how our products and services can satisfy their needs. We’re looking for an experienced and versatile marketing director who’s eager to do this and more. The ideal candidate has experience in developing and executing marketing campaigns while managing and inspiring a team. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet the company's changing needs.

Objectives of this role

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics

Responsibilities

• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Required skills and qualifications

• Minimum 8 years in a marketing role with 3 being in leadership positions

• Proven success in developing marketing plans and campaigns
• Excellent written and verbal communication skills
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools

Preferred skills and qualifications

• Bachelor’s degree (or equivalent) in marketing, business, or related field
• Proficiency with online marketing and social media strategy
• Proven success in designing interactive applications and networking platforms
• Willingness to travel
• Established contacts in media

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. 

• The employee works in an office environment where the noise level is moderate. 
• 401(k) plan with company match
• Educational Assistance
• Comprehensive insurance (medical, dental, vision)
• Paid sick days and holidays, plus permissive time off
• Tuition Reimbursement

Benefits

RF Technologies, Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.