We are a professional services firm, marketing to consumer clients in the Cary, NC area. We are growing fast and looking for our next Trailblazer to help us grow and expand our reach in the local area even further.

DO YOU LOVE, LIVE, AND BREATHE DIRECT RESPONSE MARKETING?

Do you enjoy taking an idea and turning that into a message that compels people to act? When they don't act are you the first person trying to figure out why, and how you can change the results? Do you love thinking outside the box to develop marketing messages that stand out from the crowd?

Is your idea of a great afternoon figuring our your next A/B test?

Are you prepared to thrive personally and professionally in a company that consistently grows by double-digit percentages each year?

If you answered "yes" to all of the above, you may be the dynamic leader we are looking for!

We're a growing firm with progressive plans to continue growing, and we are looking for an experienced direct response guru who likes to work hard and have fun creating more opportunities to help more clients.

We are fully invested in finding the right fit for our team and will be as candid and transparent as possible in our recruiting process as to who we believe will thrive in this role and as a member of our team. Please read this ad and if it resonates with you, then we'd love to discuss this position with you.

Who we would love to welcome to our team:

Internally, this position will be referred to as our Client Acquisition Director. This role is a Marketing Director who works hand-in-hand with our Sales Director and their team to bring potential clients into contact with our office.

You will work with the executive leadership team to establish a strategic marketing plan and budget to meet the firm's defined business plan goals.

You are passionate about the best marketing campaigns that gets results. This is the essence of direct response marketing and you must be ready to: get the right number of the right customers to raise their hand, at the right time, in the right mindset, with a maximum return on investment. As such, you're comfortable holding team members and marketing vendors accountable for performance that is based on a measured ROI. This is essential to show our marketing effectiveness.

You will be responsible for managing the campaigns, resources, planning, and execution of the strategic marketing plan and will closely monitor the results via objective, reportable key performance indicators. You need to be a metrics/numbers person to be nimble and able to shift quickly when necessary.

You will lead, manage, and grow your marketing team of employees and vendors to help execute the strategic marketing plan. As such, you are comfortable building, managing, and leading a team, including making connections with people, motivating, and inspiring them. You have a compassionate communication style coupled with natural warmth and enthusiasm; you know how to bring out the best in people so that everybody wins. You'll have direct input on the recruiting, hiring, and leadership of the marketing team so you can build your own superstar team within our firm.

You're comfortable effectively communicating your ideas and you thrive in a collegial, fast-paced, results-oriented environment. While there is an urgency to achieve goals, the responsibility for reaching those goals is shared by working as a team. If you pride yourself on being a "lone wolf", this is not the right environment for you. Our culture is something we are proud of and are committed to maintain. We are one team with one goal and operating that way is a necessity.

You are ethical and principled. You know that the only way to benefit consistently over the long term is by helping other people (clients and staff) get what they want and/or need.

You understand why we are in business and what we do so that you can effectively market the firm in the appropriate context to directly bring new clients into the office.

You gain incredible satisfaction by helping people tackle some of life's most important decisions.

Responsibilities

• You will work with the firm's executive leadership team to establish a strategic marketing plan and budget to meet the firm's defined business plan goals.
• You will closely monitor the results against objective KPIs and provide weekly updates to the Executive Team.
• You will lead and grow your marketing team to help in the execution of the strategic marketing plan.
• You will be responsible for managing the marketing resources including but not limited to managing vendors, staff, projects, and assignments; setting clear deadlines and end results.
• You will be doing quality audits of our vendor's work to ensure the success of campaigns. We must be getting the highest level of results possible.
• You will partner with the Sales Team and the Director of Client Relations to help ensure their success.
• You must have an appreciation of the sales team and a commitment to establish an effective relationship.
• Management and oversight of various marketing media and campaigns such as social media, written content, audio/video content, direct mail and direct response marketing, product and program launches, workshops, seminars, and webinars.
• Manage resources: internal and external content creators, videographers, video editors, podcast managers, and other individuals who assist with creating and distributing audio and video content that is effective and consistent with our values.
• Manage the creation of specific goals and manage the tracking and reporting of revenue and new clients.
• Create specific goals and manage the tracking and reporting of the data with daily and weekly targets; create a plan to pivot quickly when necessary.
• Always have a plan B in case something does not work as it was initially intended.
• Be a humble yet inspirational leader of the team that creates the best from each person.

Qualifications

Skills/Characteristics. Are you a good fit?

• A proven track record of successfully growing B2C professional service firms with quantifiable results using direct response techniques, with a demonstrable understanding of all aspects of direct response marketing

• Strong interpersonal skills with excellent communication and people management skills

• Competence as a creative writer with an eye for great emails, video content, and landing pages that create direct response action

• Must be self-motivated and self-directed to achieve the firm's goals which will lead to reaching his or her professional goals

• Self-starter who thrives on immersion in a rapidly changing environment and demonstrates excellent problem-solving and analytical skills

• Strong project management skills with the ability to multitask, adhere to deadlines and has a strong sense of urgency to create positive results

• Skilled at working against a budget and knowing how to effectively and accurately create one.

• Strong ability to create systems for tracking marketing metrics and using those metrics to make marketing recommendations/decisions

• Demonstrate creative problem-solving that allows the firm to continue to grow

• You must love technology and embrace what it allows us to accomplish. Excellent knowledge of basic office programs (particularly Excel/Google Sheets), marketing computer software, and online applications (CRM tools, Online analytics, Google Adwords, etc)

Education and Experience:

• B.A. degree with a major in business, marketing, advertising, or communications preferred, but overall, a strong track record as a Marketing Director is essential
• Experience with Windows, Office 365, Google Workspace, and Adobe Acrobat Pro
• Experience with Keap/Infusionsoft, Zoho, or similar CRM and autoresponder software

Compensation:

• The compensation package for this position will consist of a base salary plus a performance-based bonus, with total compensation having the potential to exceed $120,000. Our firm also offers a comprehensive benefits package including medical, vision, dental, short and long-term disability, life insurance, PTO, paid holidays, and a retirement match up to 3% after 90 days. The total compensation and benefits package will be discussed in greater detail during the interview and onboarding process.

How to Apply

• Upload your resume
• There will be an email that comes back to you with a survey link in it. Fill it out as soon as you are able. We will be in touch.

About Carolina Family Estate Planning

Carolina Family Estate Planning, a distinguished woman-owned law firm in Cary, NC, is on a mission to empower our community through education, comprehensive estate planning, estate administration, and related services. We are driven by core values of integrity, proactivity, accountability, teamwork, innovation, and a commitment to personal and professional thriving. Our team's dedication to these principles and to each other has propelled us to become one of the fastest-growing law firms in the country, year after year. Join us in our journey to provide peace of mind and expert guidance to our clients, ensuring their estate planning and administration needs are met with the utmost care and professionalism.

We prioritize the safety and security of our clients and employees. As part of our onboarding process, candidates selected for hire will be required to undergo a background check and/or a credit check, depending on the specific position.