Marketing Director - Rise Brands
Columbus, OH 43215
About the Job
POSITION OVERVIEW:
We’re looking for a Marketing Director who has a passion for connecting with consumers and understands that marketing is truly a blend of art and science. They will be responsible for the development of strategic marketing plan creation and implementation for both new and existing brands and oversee the execution of core marketing functions for Rise Brands and its portfolio. The right person for this role will be someone who thrives in a creative, fast-paced environment, can produce new and innovative ideas and implement data-driven strategies while managing a wide range of marketing assets. They have a strong voice and they aren’t afraid to use it. A successful candidate will be able to manage a team of awesome, collaborative marketing professionals to ensure that work is getting done, but we’re having fun while doing it.
RESPONSIBILITIES:
- Develop and execute marketing campaigns that target specific audiences and drive brand growth / revenue using a variety of channels including social media, email, in-store experience and paid advertising
- Oversee the creation of paid digital marketing strategies using data and analytics to drive campaign insights, optimize performance and maximize ROI
- Partner with in-house creative team to collaborate on insight-driven marketing briefs that fuel creative development
- Create cohesive social media strategies that leverage paid and owned content that drive awareness, engagement and brand growth
- Measure campaign performance and overall brand health and translate findings into actionable strategy
- Oversee the development of the marketing content calendar across all brands, channels and locations
- Provide short and long-term market forecasts and reports through market research, analysis and interpretation of market data, understand current trends and competitive landscape
- Collaborate with Field Operations to implement marketing strategies that drive traffic to our locations while ensuring viability and feasibility from store teams
- Partner with leadership team on the creation of annual marketing budget, achieve financial objectives by analyzing budget variances and initiating corrective actions, as needed
- Manage relevant company partner relationships for the marketing function, including but not limited to media purchasing, creative agency support, promotional support
- Support brand expansion with oversights and participation in new market pre-launch activities
- Manage a team of marketing professionals responsible for marketing activations and promotions, digital marketing and social media marketing and guide their growth and development at the company
- Provide coaching and feedback for continuous improvement to further foster a high performance, energized work environment that reflects the company culture.
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:
- BS/BA in marketing, communication, business administration or relevant field.
- 10+ years proven experience as a Marketing Leader in hospitality, food & beverage, retail, or entertainment industry leading both field and corporate marketing.
- Progressive career track in brand development and management and innovation, strategic planning and execution of marketing plans.
- Hands-on experience in creative process, marketing, social media, and brand development.
- Experience managing a marketing budget
- Must have the ability to coordinate across multiple brands/projects in a fast-paced environment with effective resolution of conflicting priorities.
- Analytical and creative thinking skills with strong attention to detail.
- Positive, proactive attitude with excellent interpersonal and communication skills.
- Experience leading a team of high performing marketing professionals
At its inception, Rise was built around creativity. It flows through everything we do – from the grandest visions to the smallest details that sometimes go unseen. At Rise, we bring people together to inspire fun in spaces built to thoroughly entertain our guests. Most importantly, our team develops brands we enjoy and take great pride in everyday.