Marketing, Director - Stride, Inc.
Lansing, MI
About the Job
Job Description
Company Description:At Tech Elevator, we produce outcomes-driven tech education for motivated adult learners & organizations to activate and propel technology-focused careers.
Our programs are designed so that anyone with motivation can succeed, regardless of education, experience or background. With 20,000+ graduates at 2,500 companies, we empower learners and leaders across industries to propel their careers and make an impact through tech.
Tech Elevator goes to market with two consumer brands Hack Reactor and Galvanize. Both are coding bootcamps with years of experience.
Both brands provide intensive in-person and online education providers helping individuals and companies acquire in-demand technology skills for the modern workforce. Through our full-time and part-time coding bootcamps and company partnerships, we teach students and employees from diverse backgrounds to become software developers-while also helping them to build career-readiness skills and connections.
For us, it's not just work; every team member contributes to a life-changing program. We work hard to help our students uncover the best version of themselves while working for a brand that empowers every employee to evolve and grow continually.
About the Role: Reporting to the CMO, the Director of Marketing will be a critical strategic leader responsible for driving the development and execution of marketing strategies that position Tech Elevator as an industry leader. This role will guide our marketing department in crafting compelling campaigns that resonate with our diverse audience, optimize our brand positioning, and drive our growth objectives.
The Director of Marketing will leverage internal and external talent to build and deploy effective marketing strategies across all media, including paid, owned, and earned. You will be a champion of all our brands, developing content marketing strategies to engage and convert customers throughout their journey.
You will also work closely with our consumer delivery, enterprise sales, and operations group to develop marketing campaigns to help us achieve our organizational goals. The Director of Marketing will coordinate with cross-functional teams to organize company events and promotions.
Essential Functions:
Marketing Leadership
Build Brand Value & Tell the Story
Campaign Management
Company Description:At Tech Elevator, we produce outcomes-driven tech education for motivated adult learners & organizations to activate and propel technology-focused careers.
Our programs are designed so that anyone with motivation can succeed, regardless of education, experience or background. With 20,000+ graduates at 2,500 companies, we empower learners and leaders across industries to propel their careers and make an impact through tech.
Tech Elevator goes to market with two consumer brands Hack Reactor and Galvanize. Both are coding bootcamps with years of experience.
Both brands provide intensive in-person and online education providers helping individuals and companies acquire in-demand technology skills for the modern workforce. Through our full-time and part-time coding bootcamps and company partnerships, we teach students and employees from diverse backgrounds to become software developers-while also helping them to build career-readiness skills and connections.
For us, it's not just work; every team member contributes to a life-changing program. We work hard to help our students uncover the best version of themselves while working for a brand that empowers every employee to evolve and grow continually.
About the Role: Reporting to the CMO, the Director of Marketing will be a critical strategic leader responsible for driving the development and execution of marketing strategies that position Tech Elevator as an industry leader. This role will guide our marketing department in crafting compelling campaigns that resonate with our diverse audience, optimize our brand positioning, and drive our growth objectives.
The Director of Marketing will leverage internal and external talent to build and deploy effective marketing strategies across all media, including paid, owned, and earned. You will be a champion of all our brands, developing content marketing strategies to engage and convert customers throughout their journey.
You will also work closely with our consumer delivery, enterprise sales, and operations group to develop marketing campaigns to help us achieve our organizational goals. The Director of Marketing will coordinate with cross-functional teams to organize company events and promotions.
Essential Functions:
Marketing Leadership
- Support and elevate a marketing function that serves, guides, and informs Tech Elevator's Consumer, Enterprise, and overall Corporate interests through a client-service approach, ensuring alignment with business goals.
- Works with the CMO to develop the business and brand strategy to elevate our marketing efforts.
- Manage the day-to-day success of a team of marketers and vendors across various functions, including product/service marketing, partner marketing, content, and brand.
- Collaborate with the CEO to establish company-wide marketing budgets, responsible for making Tech Elevator an industry leader in efficient student-led acquisition and conversion.
- Execute marketing initiatives, from research and experimentation to scaling of best practices.
- Leverage and manage automated systems to measure and report the performance of marketing investments and activities.
Build Brand Value & Tell the Story
- Develop and execute innovative initiatives that position our brands at the forefront of the coding bootcamp industry, enhancing our brand's visibility and reputation as a best-in-class operator.
- Manage media relations at a campus/market level in industry-specific and national media outlets through a consistent, creative and persistent media engagement approach.
- Evaluate channels, tools, mediums, and strategies in the digital age to distribute TE stories in both broad and targeted fashions.
- Create campaigns and programs that maintain a successful brand and image that attracts customers to the product or service.
- Develop thought leadership content to leverage the expertise of team members to build brand equity.
- Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies.
Campaign Management
- Drive the development and execution of data-driven content campaigns that effectively engage and convert audiences across all funnel stages, ensuring measurable impact on customer acquisition and retention.
- Manage customer engagement and retention contact strategy across all 1-to-1 messaging platforms, including email, SMS, and social messaging.
- Direct programs to improve social media presence, following, reputation, recognition and conversion.
- Facilitate local events strategy with campuses, participa
Source : Stride, Inc.