Marketing Director - Chick-fil-A Fourth Street North

Restaurant Marketing Director

Qualifications:

• Serving as the Marketing Director requires you to be an outgoing, self-motivated, and an extremely coachable individual.
• You must also be highly perceptive and flexible in your interactions with our guests, with the ability to accurately read each situation.
• It is important that you have excellent verbal and written communication and interpersonal skills along with the ability to easily establish rapport with a diverse range of people.
• Leads with enthusiasm and passion.
• Basic ability to organize, manage competing priorities, and track completed work.

Responsibilities:

• The Restaurant Marketing Director is responsible for assisting the Executive Director team in all aspects of Brand and Sales Growth.
• Create and execute a campaign using Chick-fil-A collateral; making it feel locally owned, not just a corporate entity.

• Effectively convey “CFA Fourth Street’s” story and image – upscale, elevated; not fast food.
• Utilize tools and metrics – leverage CFA One, Sales Data, Local Events, Chamber of Commerce, etc.
• Strategically fulfills donation requests (baskets, door prices, etc.) keeping ROI and business growth in mind.
• Oversee all social media: create and/or oversee content creation. All published material must be remarkable, professional, compelling, and engaging. Track metrics.
• Oversee In-Restaurant Events: Organize memorable and elevated events that create raving fans. Work closely with schools, community, businesses, etc.
• Ensure community boards, marquee, and P.O.P is updated and installed properly and on time.
• Maximize Cow appearances at onsite events, community events, and businesses around the city.
• Stay abreast of industry trends and technological advancements to drive innovation within the company. Adapting strategies to meet the evolving needs of the market.
• Track return on investment on all marketing events and coupon distribution.
• Develop a plan to increase all outside sales and ADP opportunities. Work with Catering Director.
• Develop deep relationships with trade area (strategic and bullet proof).
• Knows and follows budget.
• Motivates, includes, and coaches Team Members to uphold image, core values and vision – employees are the best image bearers of the organization.
• Use in-restaurant time to motivate new and familiar guests to take advantage of our CFA One App.