Marketing Executive, American Heart Association Ventures - American Heart Association

As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.

We are currently hiring for a Marketing Executive, American Heart Association Ventures based out of our National Center office!. 

Location of the selected candidate is flexible provided the location allows for effective and cost-efficient travel and ready collaboration with the American Heart Association Ventures team. 

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

This individual will implement the Association’s Ventures’ marketing and communications strategy and serves as a strategic partner and advisor to the Ventures investment group leaders, helping them effectively target audiences and deepen our relationships across all Association’s constituents to position the Association’s Ventures as a preeminent venture capital organization.  You will direct the strategy, marketing and communications planning, reporting, and social media across national and regional initiatives that support the Association’s Ventures various programs, addressing a broad array of stakeholders including internal staff, donors, other venture funds and the venture ecosystem, portfolio companies and others.

You will collaborate with National Marketing & Communications teams and cross functional peers in the businesses as well as legal and finance departments to enhance and grow the way the Association’s Ventures shows up in the marketplace to emphasize relevance, revenue, and mission impact. All work will be consistent with the Association’s enterprise standards and guidelines.

The position reports to the Managing Partner of the Association’s Ventures. This position also works strategically and collaboratively with other Association Ventures leadership and development staff to create effective marketing and communications strategies and support with a special emphasis on donor support of the Association’s programs, donor communications, portfolio company and venture company awareness, education of internal and external audiences, as well as sensitive issues management in consultation with local, regional, and national leadership.

• Oversee marketing and communications strategies, collateral/content development and campaigns, social media, web presence, conference engagement and all relevant marketing programs to drive the Association’s Ventures’ relevance, growth and mission impact.
• As appropriate and consistent with Association requirements, collaborate with and support the communications efforts of the Association’s Ventures portfolio companies.
• Collaborate and coordinate with the National Marketing and Communications teams in conceptualizing and achieving our short and long-term marketing and brand goals for the Association’s Ventures.
• Provide training and coaching to the Association’s Ventures team members to ensure a consistent and modern approach to how we message our value propositions and accomplishments to the market.
• Perform relevant analysis tracking, reporting, and optimization to continuously evaluate the outcome of our various marketing and communications activities
• Collaborate with cross functional leaders and business units to achieve organizational goals and scale our success.
• Identify and manage external design and other vendors required to support the Association’s Ventures collateral and campaigns
• Maintain familiarity with current and coming marketing, venture capital and other relevant trends
• Stay abreast of relevant marketing/communication technologies, and approaches; evaluate marketing and communications systems, processes, and procedures to drive innovation and continuous improvement; develop reporting tools, analytics, and metrics for marketing programs, to define success for the Association’s Ventures

• Fifteen (15) years+ of marketing and communications experience, which must include extensive healthcare and venture capital market understanding. Non-profit expertise preferred. 
• Superior written and oral presentation, communication and story-telling skills
• Demonstrated ability to bring vision to life from concept to creation utilizing traditional and non-traditional avenues for reach and engagement.
• Integrated marketing and brand expert, with a record of success across relevant media channels.
• Strong financial and business skills around P&L, budgeting, forecasting, and strategic planning as relevant for job requirements
• Leadership and people management skills, recognizing the value of “bottom up” as well as “top down” information and idea flow; ability to deliver results through both influence and control.
• An unparalleled ability to interact credibly and diplomatically with all levels in an organization and in the outside community–tailoring communications effectively for diverse groups and stakeholders including staff, volunteers and the public
• Ability to effectively negotiate and manage agency partnerships, alliances with external organizations, corporate relationships, and vendors, as needed
• Highly effective organizational skills, time management, responsibility, leadership, and motivation.
• Ability to work outside of standard hours which may involve some evenings and/or weekends.
• Ability and willingness to travel as needed.

Preferred Qualifications

• Non-profit communications expertise.
• Social impact communication expertise
• A keen sense for design and design thinking.

The American Heart Association invests in its people. Here are the main components of our total rewards package.  Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary.  That’s why we regularly review the market value of jobs and make adjustments, as needed.
  
  
• Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.  
  
  
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.  As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
  
  
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.  HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
  
  
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees.  The number of days will increase based on seniority level.  You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
  
  
• Tuition Assistance - We support the career development of all employees.  This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the AHA will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.

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In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.

EOE/Protected Veterans/Persons with Disabilities

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