Marketing Insights and Strategy Specialist - ATC Development
Augusta, GA
About the Job
ATC Development is a dynamic and friendly company that builds, owns, and manages apartment communities. We are committed to our core values of customer service, life-enhancing work, professionalism, teamwork and value creation. We proudly celebrated our milestone 50th anniversary in 2023, and have built over 5000 dwellings for sale or rent in Georgia, South Carolina, and Florida through the foundation of our business, ATC Construction. We currently manage 2000 + rental units in our current portfolio with additional units coming in the next three years.
At ATC Development and ATC Construction, we celebrate having a diverse group of hardworking employees and it hasn't gone unnoticed. We pride ourselves in fostering a collaborative culture throughout every step of an employee's journey. From your first interview, throughout the hiring process, and after you join us, our goal is to consistently cultivate an inclusive environment. ATC has established a reputation for providing first class service for our residents and an environment of opportunity for our employees. ATC is a family owned and operated company with no third-party management involvement. You will enjoy our culture. It is positive and supportive with a diverse, interactive, and team-oriented group.
We provide one of the most important things in anyone's life—their home. It is rewarding work and that makes a difference. We love what we do and we want to enrich the lives of our residents as well as the lives of our employees.
Are you passionate about creative marketing, data-driven insights, and community engagement? We're seeking a dynamic Marketing Insights and Strategy Specialist to shape the future of our multifamily communities through innovative strategies and cutting-edge marketing campaigns. This is your opportunity to make a lasting impact while working in a forward-thinking, people-first environment.
What You'll Do:
- Craft Targeted Marketing Strategies: Create and implement tailored marketing plans that align with our brand's goals, financial targets, and operational success.
- Analyze & Innovate: Track property performance metrics, spot trends, and adjust strategies to drive results. You'll optimize advertising spend to ensure maximum ROI.
- Lead Digital Presence: Oversee property websites and Internet Listing Services (ILS), making sure our communities shine online with engaging, up-to-date content that convinces people we are a great place to live.
- Shape Online Reputations: Be the voice of our communities by managing online reviews and feedback. Develop reputation strategies that keep residents happy and showcase the positive experiences in our communities.
- Elevate Through Training: Conduct training sessions to equip property teams with the latest marketing tools and strategies, keeping everyone aligned with company goals.
- Leverage Data for Success: Monitor marketing performance data, adjust tactics, and keep us ahead of the competition with your analytical insights.
- Event & Social Media Leadership: Bring our properties to life! From community events to social media campaigns, you'll create moments that build connections and brand awareness.
- Marketing Collateral Management: Oversee the creation and distribution of marketing materials, including promotional items, move-in gifts, and community newsletters that reflect our brand's commitment to quality and enhancing the resident experience.
- Photography Oversight: Ensure high-quality photography is consistently used across all marketing channels, showcasing the beauty and appeal of our properties.
Why You'll Love It Here:
- Collaborative Environment: You will work with an innovative, fun, and supportive team that values creativity and forward-thinking ideas.
- Growth Opportunities: We believe in developing our talent. You'll have access to professional growth, industry events, and networking opportunities.
- Impactful Work: Your marketing strategies will help build thriving communities that people are proud to call home.
- Work-Life Balance: We understand the importance of balance and seek to provide a vibrant, inclusive culture as part of who we are.
Who We're Looking For:
- Passionate marketer who thrives in a data-driven, fast-paced environment.
- Individual with a strong understanding of digital marketing, social media strategy, and website management.
- Collaborator with excellent communication skills who enjoys working across departments with our diverse workforce.
- Creative mind that loves thinking outside the box and bringing new ideas to the table.
Qualifications/Competencies Required
- Bachelor's degree in Marketing, Business, or a related field preferred.
- Experience in marketing strategy, data analysis, and performance tracking within the multifamily apartment industry.
- Strong analytical skills with a focus on delivering actionable insights.
- Excellent communication and interpersonal skills, with a knack for resident engagement.
- Proficiency in marketing analytics tools, website management, and social media platforms relevant to the multifamily sector.
- Strong interpersonal and customer service skills.
- Self-motivated, skilled time manager.
- Dependable transportation, safe driving record, and current automobile insurance and valid drivers' license.
- Excellent oral and written communication skills.
Qualifications/Competencies Preferred
- Knowledge and experience with Yardi property management software.
Ready to grow your career while making a difference in people's lives? Apply today!
When you choose ATC, you are investing in the success of our organization. Here's how we invest in you.
Taking care of you, your family, and your future - full-time employee benefits:
Competitive salary with opportunities for incentives/bonuses
"Family Friday" program - work ends at noon on Friday provided customers are taken care of and the workload allows it and you are paid for the afternoon!
401(k) plan with opportunity for matching funds up to 4%
Health insurance (three plan options, including an HSA banking plan), dental, and vision insurance
Life Insurance and other supplemental insurance options
EAP mental health and information services
Flexible Spending Account
Mileage reimbursement
Paid time off/paid holidays
A 30% discount off market rent at an ATC property
Investing in your growth and professional development:
Career developing educational and life management programs, including ATC University, our own internal, on demand e-learning platform
Successful completion of a criminal background, MVR and drug test is required and you must possess a valid drivers' license.
Join Us. Be You.
