Marketing Lead, Monetization - NewsBreak
New York City, NY
About the Job
About NewsBreak
NewsBreak is redefining the way users interact with local news and their communities. By bridging local users, local content creators, and local businesses, our mission is to foster safer, more vibrant, and authentically connected lives. Through robust collaborations with thousands of local publishers and businesses across the nation, NewsBreak is revolutionizing how a new wave of readers access and engage with essential, locally sourced content & information.
Since our inception in 2015, our trajectory has been nothing short of remarkable. We proudly stand as the nation's premier local news app.
As a Series-C unicorn startup, our headquarter nestles in the tech hub of Mountain View, California, with other offices in New York City and Seattle. For more information, visit www.newsbreak.com/about
About the Role
Are you ready to join a dynamic and innovative team at NewsBreak? As a Marketing Lead on our Monetization Team, you'll have the chance to shape and execute impactful marketing strategies in a role bursting with new opportunities and green space. You will collaborate with some of the brightest minds in engineering and product, focusing primarily on product and growth marketing within the NewsBreak Ad Manager. However, the scope of your work will extend across exciting new initiatives within the monetization team, including new revenue streams, supply channels, placements, and more.
This is a fantastic opportunity for someone eager to hit the ground running and make a significant impact quickly. NewsBreak is a unique company with a massive user base and world-class talent in product and engineering. We offer a fertile ground for ambitious individuals to leverage their skills and drive substantial growth.
In this role, you'll monitor platform metrics, identify marketing opportunities, and implement strategies to positively impact business metrics. Your work will span across advertiser growth, the advertiser product lifecycle, B2B partnerships, and more. If you're ready to dive into a fast-paced environment and contribute to the rapid expansion of a leading digital media platform, this is the position for you. Join us at NewsBreak and help us build the future of monetization.
Responsibilities
- Product and Growth Marketing: Develop and execute integrated marketing strategies to drive user acquisition, product adoption, and retention. Collaborate closely with product, sales, and cross-functional teams to ensure alignment and successful implementation.
- Performance Metrics: Monitor and analyze key performance metrics to identify areas for improvement and optimization. Design, implement, and analyze A/B tests to refine marketing efforts.
- Community Building: Develop strategies to foster and grow a community of engaged users and advertisers. Create and disseminate high-quality content, including case studies, white papers, blogs, and videos.
- Campaign Management: Lead the execution of promotional and lifecycle email marketing campaigns to improve advertiser engagement and retention. Innovate with growth hacking and guerrilla marketing strategies to create buzz and attract new advertisers.
- Market Research and Insights: Conduct market research to identify new opportunities and trends. Use data to inform strategic decisions and optimize campaign performance.
- Press Releases: Draft, review, and distribute press releases to announce significant company milestones, product launches, and partnerships. Coordinate with media outlets to ensure coverage and amplify the reach of announcements.
- Partnership Collaboration: Build and maintain relationships with synergistic partners across affiliate networks, tracking platforms, agency partners, and more. Leverage these partnerships to enhance marketing efforts and drive growth
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of relevant experience in ad tech or digital marketing.
- Strong analytical skills with the ability to translate data into actionable insights.
- Proven track record in managing marketing teams and launching successful products.
- Proficiency with tools like SQL, Amplitude, MODE, and project management software.
- Deep understanding of digital marketing channels (SEO, SEM, email marketing, social media).
- Exceptional copywriting and content creation skills.
- Experience with UX principles to enhance user engagement.
- Ability to build and nurture online communities and manage B2B partnerships.
- Self-starter with an entrepreneurial spirit, comfortable with ambiguity and taking initiative.
Nice to have
- Prior experience with NewsBreak Ad Manager or similar ad platforms.
- Strong background in onboarding, paid conversion, retention, and referral growth in a similar industry.
- Understanding of the mechanisms behind virality in content and campaigns.
- Proven experience in creating and nurturing online communities.
Benefits
We offer competitive benefits package:
- Health, dental, and vision care for you and your family
- Top-tier 401(K) plan with company matching
- Paid time off and paid holidays
- Paid parental leave
- FSA and commuter benefits programs
- Team activity budget