Marketing Leader - MachinaLabs
Firestone Park, CA 90001
About the Job
Company
Machina Labs is a smart manufacturing company backed by major investors in AI and Deep Tech, including NVIDIA, Innovation Endeavors and Lockheed Martin Ventures. Founded in 2019 and based in Chatsworth, CA, we are on a mission to build the factory of the future through the development of modular manufacturing solutions. Our robotic sheet metal forming platform allows customers to rapidly produce and iterate on their designs, delivering unseen innovation to industries such as aerospace, automotive, and space exploration. At Machina Labs, we believe anyone can become a crafts(wo)man and bring that attitude to our work every day. Come and join us!
Job Details
As the first Marketing Leader at Machina Labs, you will be responsible for driving our brand-building efforts and creating impactful marketing collateral and messaging. You will support our sales teams by overcoming messaging roadblocks and implementing Account-Based Marketing (ABM) strategies to target specific customer groups. Your expertise in developing and positioning programs as comprehensive solutions, beyond just products, will be crucial in addressing the nuanced needs of our diverse customer base in sectors including automotive, composite manufacturing, aero-defense, and federal markets.
Key Responsibilities
- Brand Building: Lead the creation and management of marketing collateral and messaging to establish and enhance the Machina Labs brand.
- Support Sales Teams: Collaborate with sales teams to overcome messaging challenges and support their efforts in engaging potential customers.
- Account-Based Marketing (ABM): Develop and implement ABM strategies targeting small, specific customer groups to maximize engagement and conversion.
- Program Development: Create and position programs as solutions that address customer needs, going beyond just product offerings.
- Customer Persona Understanding: Address the nuanced needs of different customer personas in various sectors, including automotive, composite manufacturing, aerodefense, and federal markets.
Desired Skills and Experience
- Bachelor's Degree in Business Administration, Marketing, Communications or another relevant field
- Proven experience in brand building and creating effective marketing collateral.
- Expertise in Account-Based Marketing (ABM) with a focus on specific, high-value targets (Ideally focused on the Federal Government and DoD)
- Capability to develop detailed marketing strategies tailored to different customer segments and industries.
- Deep understanding of the aero-defense and federal sectors, particularly in marketing complex technical products.
- Strong mediation and communication skills to work effectively with internal stakeholders and sales teams.
- Knowledge of buyer personas and pain points across different industries.
- Capable of working independently in a fast paced environment
We also offer comprehensive benefits (Health, Dental Vision) and this role will also be granted significant stock options.
Machina Labs is an Affirmative Action and Equal Employment Opportunity employer and considers all applicants for employment without regard to race, color, religion, sex, gender identity, gender expression, sexual orientation, national origin, age, disability, or status as a protected veteran in accordance with state and federal law.
We endeavor to make the job application process accessible to any and all users. If you have a disability that impacts your ability to complete the job application process and would like to request assistance or a reasonable accommodation, please contact us at (888)444-9777. This contact information is for accommodation requests only, not to inquire about the status of applications.
PI250788346
Source : MachinaLabs