Marketing Manager 1 - Aditi Consulting
Ridgefield Park, NJ 07660
About the Job
Summary
We are currently seeking an experienced Marketing Manager to join our Display Integrated Marketing organization. The incumbent will be responsible for CRM, Lead Qualification, Operations & Analytics you will be responsible for helping drive demand and engagement for both B2B and B2C CRM campaigns.
Project Management
Role and Responsibilities
Skills and Qualifications
Top Three Skills:
Education/Experience:
Compensation:
The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate’s qualifications, skills, competencies, experience, location and end client requirements).
Benefits and Ancillaries:
Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.
Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions.
We are currently seeking an experienced Marketing Manager to join our Display Integrated Marketing organization. The incumbent will be responsible for CRM, Lead Qualification, Operations & Analytics you will be responsible for helping drive demand and engagement for both B2B and B2C CRM campaigns.
Project Management
- Help guide logistics for our B2B and B2C CRM programs focusing on calendars, offers, proofing, etc.
- Help process and maintain our B2B Data for accurate segmentation and analytics needs.
- Work with internal stakeholders & external agencies on email project management, branding, legal, copywriting and analytics reviews for B2B and B2C campaigns
- Assist with sales enablement initiatives to help communicate demand activities and provide sales with resources when needed
- Assist with pulling together various B2B and B2C campaign analytics utilizing our platforms for weekly, monthly and quarterly
- Help assist with various Adhoc CRM, Operations, and Lead Qualification and Analytics efforts outside of our daily duties as they arise.
Role and Responsibilities
- Bachelor’s degree required and 6 years of experience with Email Marketing communications or customer engagement with strong knowledge of management and execution of multi-touch email nurturing and lead generation campaigns (required).
- Familiarity of marketing analytics and project management
- Prior experience in working with email service providers, managing a daily email/SMS campaign and reporting on results is required.
- Experience working with External Agencies required
- Experience with A/B testing, messaging, and post-campaign analysis required
- Experience in working with Marketing Automation Platforms such as Eloqua preferred.
- Tableau, Jira, Confluence experience a plus
- Knowledge of data capture and hygiene strategies.
- Microsoft Office skills – PowerPoint, Word and Excel skills are required.
- Must be able to develop detailed PowerPoint presentations that tell a story, advanced Word & Excel use
- Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities.
- Excellent project management and communication skills with the ability to balance rigorous attention to details with swift execution.
- Fast paced work environment and multi-tasking skills needed for this role.
Skills and Qualifications
- Develop and maintain excellent working relationships with all assigned levels within and outside the company.
- Plan, organize, and prioritize multiple assignments and projects.
- Review detailed product development, marketing documents and media materials as needed.
- Demonstrated competency in both oral and written communication modes for both internal and external personnel at various levels.
- Work independently and in a team environment in order to achieve customer business objectives, personal and team goals and complete assignments within established time frames and specifications.
- The ability to develop tasks and work assignments, based on sometime vaguely defined objectives.
Top Three Skills:
- Project Management
- Email Marketing
- Analytics
Education/Experience:
- Bachelor's degree in marketing or equivalent training required.
- 5-7 years related experience required.
- MBA preferred and 6 years with bachelor’s less with MBA
Compensation:
The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate’s qualifications, skills, competencies, experience, location and end client requirements).
Benefits and Ancillaries:
Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.
Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions.
Source : Aditi Consulting
