Marketing Manager 1 - Aditi Consulting
Ridgefield Park, NJ 07660
About the Job
Position Purpose:
Assist in creating, developing and executing retail shopper experience solutions that drive conversion at retail (in-store and online), primarily but not exclusively TV and audio content.
Responsible for the implementation of in-store and online video content.
Retail Training, Field Team and Merchandising
Skills, Qualifications and Attributes
Top 3 Skill Sets
Education/Experience:
Compensation:
The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate’s qualifications, skills, competencies, experience, location and end client requirements).
Benefits and Ancillaries:
Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.
Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions.
Assist in creating, developing and executing retail shopper experience solutions that drive conversion at retail (in-store and online), primarily but not exclusively TV and audio content.
Responsible for the implementation of in-store and online video content.
- Supports in-store video content creation/localization
- Supports production of compelling content for shoppers including products/ feature demos/ and all other videos for retail
- Manage legal reviews of all content and aligns internally on changes to content
- Develop individual content plans by display by retailer and works with the Merchandising and Display team for implementation
- Collaborates with cross-functional teams on content deployment plans and approvals
- Manages the user interface on TVs for shopper engagement with content
- Reports metrics and shares insights where available
- Oversees digital video content creation/localization
- Manages Explainer content usage on retailer websites
- Assists with the securing of movie studio, streaming content, SEC and 3rd party content to be deployed in retail.
- Support account team needs for promotional video content and or static art cards in retail.
Retail Training, Field Team and Merchandising
- Leads cross functional efforts to find new solutions to engage with shoppers in order to convert.
- Partners with training team on video and training needs
- Partners with the HE Field Team on video needs, and other marketing support
- Works closely with the Merchandising team on content plans by displays by retailer for all deployments
Skills, Qualifications and Attributes
- BA/BS required
- Minimum of 5 years in marketing
- Must be a creative thinker
- Must be very detail oriented and skilled at project management
- Ad hoc projects
Top 3 Skill Sets
- Project management,
- Creative evaluation skills
- Strong communication
Education/Experience:
- Bachelor's degree in marketing or equivalent training required.
- 5-7 years related experience required.
Compensation:
The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate’s qualifications, skills, competencies, experience, location and end client requirements).
Benefits and Ancillaries:
Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.
Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions.
Source : Aditi Consulting