Marketing Manager, Academic Health Systems (AHS) KOL Engagement - Johnson and Johnson

Ethicon US LLC, a member of Johnson & Johnson family of companies, is currently recruiting for a Marketing Manager, Academic Health Systems KOL Engagement role to be based in Cincinnati, OH or Raritan NJ, with potential consideration for candidates in Santa Clara, CA.

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.
Job Summary:

The Marketing Manager, AHS KOL Engagement will partner with Professional Education, members of the field sales organization (FSO), specialty and platform Marketing, and the Strategic Customer Group (SCG) to create a KOL influencer map and drive an actionable KOL engagement model for aligned prioritized Academic Health Systems. The Marketing Manager, AHS KOL Engagement will co-lead clinical and non-clinical KOL advisory groups to derive critical insights to advise strategies to advance ETHICON competitiveness and drive sustained growth in this vital growth segment for the organization.

In this role, the Marketing Manager, AHS KOL Engagement will build relationships with an extensive network of KOLs and influencers in priority Academic Health Systems. This person will connect with a wide array of cross-functional partners to identify organizational needs for evidence generation, faculty recruitment, and partnership on new technology development. The Marketing Manager, AHS KOL Engagement will then help their cross-function partners to identify the appropriate KOLs to integrate with the fulfillment of these needs. This person will work very closely with their peer Marketing Manager for AHS KOL Engagement, along with the Manager of US Professional Education for AHS, and Senior Manager for AHS to ensure actions are in sync and approach is coordinated and strategically aligned. This person has the responsibility to deliver against specified budgets and timeframes and will ensure applicable company compliance with all relevant country and regional requirements, company regulations, policies, and procedures.
Duties & Responsibilities:

• Collaborate with Professional Education, members of the FSO, specialty and platform Marketing, and SCG to create an enduring KOL influencer map and devise an actionable KOL engagement model for aligned AHS.
• Collaborate with AHS KOL Engagement peer and Senior Manager of AHS to ensure actions are in sync and approach is coordinated and strategically aligned.
• Partner with Professional Education, SCG, and FSO to build clinical and non-clinical KOL advisory groups from prioritized AHS, and conduct routine engagements to extract insights that inform strategies and customized account plans.
• Build, engage, and activate extensive network of KOLs from priority AHS.
• Collaborate with FSO, SCG and other cross-functional partners to create customized account plans for influencers within prioritized AHS to drive ETHICON competitiveness and deliver sustained growth.
• Collaborate with FSO, SCG, Health Economics and Market Access (HEMA), Global Strategic Marketing (GSM) and other cross-functional partners to deploy valuable resources in priority Academic Health Systems to drive competitive conversions.
• Actively participate in AHS core team to provide real time KOL insights and employ a fail fast mentality to deliver results.
• Manage key agency relationships, including involvement in selection process, building relationships with agency management and agency evaluation process and review.
• Actively participate in business planning as part of the AHS core team.
• Develop and ensure adherence to annual budget.

• A minimum of a bachelor's degree is required. MBA preferred.
• 3 years of relevant business experience in Sales/Marketing is required.
• Experience in customer selling and interaction is required.
• Experience working with the Ethicon product line is highly preferred.
• Experience in Marketing and/or Professional Education is preferred.
• Experience working with a large teaching hospital is highly preferred.
• Experience working with KOLs, residents, and fellows is highly preferred.
• Ability to navigate and achieve business impact across a highly-matrixed organization is required.
• Demonstrated knowledge of brand marketing, digital marketing, and marketing communications is preferred.
• Excellent written and verbal communication skills, collaboration, project management and organizational influence skills are required.
• Good interpersonal skills, with an emphasis on leadership, relationship development, and influence management is preferred.
• This position will be based in either Cincinnati, OH or Raritan, NJ, with potential consideration for candidates in Santa Clara, CA and requires up to 30% travel.

The anticipated base pay range for this position is $99,000 - $170,200

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Johnson & Johnson values diversity and inclusion. We are committed to building diverse teams that reflect both the patients and the partners we support. We strive to create an inclusive work environment where our people feel at home and are given the space to realize their full potential. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

For more information on how we support the whole health of our employees throughout their wellness, career and life journey, please visit www.careers.jnj.com !

For more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world. Our diverse workforce and culture of belonging accelerate innovation to solve the world's most pressing healthcare challenges.

We know that the success of our business - and our ability to deliver meaningful solutions - depends on how well we understand and meet the diverse needs of the communities we serve. Which is why we foster a culture of inclusion and belonging where all perspectives, abilities and experiences are valued and our people can reach their potential.

At Johnson & Johnson, we all belong.

This job posting is anticipated to close on (7/18/2024). The Company may however extend this time-period, in which case the posting will remain available on https://www.careers.jnj.com to accept additional applications.