Marketing Manager- Alpine - Armada - Amer Sports

Amer Sports is a dynamic, global sports company offering passionate achievement-oriented professionals the chance to succeed and flourish in an international environment. Our globally recognized brands include Salomon, Wilson, Atomic, Armada, and Arc’teryx.  We are a company where ambitious, competent and motivated people can make their mark. All our team members are ready to strive for the best of the company and to win together. Just like our customers, we are dedicated to an active lifestyle and sports.  Join us.

We are seeking a talented and experienced Marketing Manager - Alpine to join our creative Armada team. As Marketing Manager- Alpine, you will play a pivotal role in developing and executing comprehensive marketing strategies to enhance brand visibility, drive customer engagement, and achieve business objectives. This position requires a strategic thinker with strong leadership skills, creativity, and a proven track record in successful marketing campaign management.  Executes supervisory duties in alignment with the organization's policies and relevant laws. These responsibilities encompass conducting interviews, making hiring decisions, and providing training for employees. Additionally, the role involves strategic planning, task delegation, performance evaluations, employee recognition, disciplinary actions, addressing complaints, and resolving issues. Also, oversees the performance of multiple Marketing Associate positions.

Participate in the additional following tasks:

Strategic Marketing Planning:

• Working closely with BU and Brand Director’s develop, implement, and manage strategic marketing plans to support organizational goals.
• Conduct market research to identify trends, opportunities, and competitor activities.
• Collaborate with cross-functional teams to align marketing strategies with overall business objectives.

Campaign Development and Execution:

• Plan and execute multi-channel marketing campaigns to drive brand awareness, lead generation, and customer acquisition.
• Oversee the creation of marketing materials, including digital content, print collateral, and promotional items.
• Analyze campaign performance metrics and adjust strategies as needed for optimal results.

Sports Marketing:

• Manage and maintain relationships with athlete team in alignment with brand direction
• Support and coordinate content creation with athletes, managers, and production crews

Brand Management:

• Filter broader brand strategy in order to uphold and enhance brand identity across all marketing initiatives.
• Collaborate with design and content teams to ensure consistent messaging and visual representation.
• In coordination with Brand Director, develop and maintain brand guidelines for internal and external stakeholders.

Budget Management:

• Develop and manage marketing budgets, ensuring cost-effectiveness and optimal resource allocation.
• Monitor expenses and provide regular reports on budget performance.

Cross-Functional Collaboration:

• Work closely with sales, product development, and other departments to align marketing strategies with overall business objectives.
• Collaborate with external partners, agencies, and vendors to execute marketing initiatives.

This role requires Bachelor’s degree in Marketing but will consider other fields depending on candidate’s other qualifications and/or equivalent combination of relevant experience.  Minimum 3 years of professional experience.  

Other qualifications include:

• Minimum 3 years in Alpine Ski industry
• +3 years’ experience in Marketing role
• Completed studies (university/technical college) and/or specific professional experience with minimum 3+ years in Alpine Ski industry
• Project management and problem-solving experience.
• Excellent technical, interpersonal, organizational and communication skills.
• Team player attitude
• Ability to multi-task and work at a fast pace
• Excellent follow-up
• High product affinity, sound understanding of consumer needs and commercial market
• Solid computer skills (MS Office) are required.
• Independent and structured work method
• Flexibility and willingness to travel
• Computer skills: Microsoft Office, Outlook, Teams
• Content management capabilities
• Fluent communication skills in English
• Secondary German language a plus

What We’ll Provide

This role is part of the Amer Sports Winter & Outdoor category of Brands – located in Park City, Utah. 

We offer a great working environment in the sports industry with talented & passionate colleagues all over the world!  Other benefits and perks include:  

• Medical, dental and vision
• 401k with company match
• Life insurance, pre-tax transit benefit program
• Discounts on Amer Sports products

Amer Sports is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other legally protected characteristics.