Marketing Manager, Children's Books - Penguin Random House
New York, NY
About the Job
We are looking for a Marketing Manager to join the Random House Children’s Books Trade Marketing team to assist in the development and execution of marketing materials and campaigns across the board book and picture book list. Random House Children’s Books is home to bestselling and award-winning trade authors and illustrators from Suzanne and Max Lang (creators of the Grumpy Monkey series) and Jill McDonald (Hello, World!) to Emily Winfield Martin (The Wonderful Thing You Will Be), Bess Kalb and Erin Kraan (Buffalo Fluffalo), Sophie Blackall (Ahoy!) and more. Reporting to the Assistant Director, the Marketing Manager will work closely with the School & Library Marketing, Audience Engagement, and Publicity teams to develop materials and execute cohesive plans to reach booksellers and parents of young readers with the intent of creating awareness and driving sales. Responsibilities include: Develop and execute marketing campaigns for select frontlist and backlist Board and Picture Book titles
Guide overall strategy for Picture Book and Board lists seasonally; work closely with the Middle Grade Senior Manager to create a cohesive Young Readers strategy
Build in-house brands and characters
Develop and manage marketing budgets for assigned titles, ensuring effective allocation of resources
Create and route campaign assets and materials
Collaborate with design, digital marketing, school & library marketing, and publicity to ensure cohesive marketing plans and messaging
Represent campaigns, event strategy, and other opportunities in meetings with internal and external stakeholders
Utilize market research and analytics to monitor trends and optimize marketing strategies and target audiences
Provide additional support to the Assistant Director as needed
Requirements/Qualifications: At least 4-5 years of experience in marketing. Book marketing is strongly preferred.
Interest in working with books for young readers (books for ages 12 and under) a must. Experience working with or reaching parents of young children and similar audiences a plus!
Highly organized with the ability to communicate effectively and efficiently while maintaining attention to detail.
Self-motivated worker comfortable working independently as well as with a team.
Ability to multi-task in a fast-paced environment and remain solution-oriented.
Willingness to learn and collaborate.
The salary for this position is $70,000. All positions are currently eligible for annual profit award or bonus, subject to Company results. Applications will be accepted through November 11th. Please apply using our online application process and include a resume and cover letter with salary requirements. Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.
Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.
Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.
Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
Company: Penguin Random House LLC Country: United States of America State/Region: New York City: New York Postal Code: 10019 Job ID: 274906
Guide overall strategy for Picture Book and Board lists seasonally; work closely with the Middle Grade Senior Manager to create a cohesive Young Readers strategy
Build in-house brands and characters
Develop and manage marketing budgets for assigned titles, ensuring effective allocation of resources
Create and route campaign assets and materials
Collaborate with design, digital marketing, school & library marketing, and publicity to ensure cohesive marketing plans and messaging
Represent campaigns, event strategy, and other opportunities in meetings with internal and external stakeholders
Utilize market research and analytics to monitor trends and optimize marketing strategies and target audiences
Provide additional support to the Assistant Director as needed
Requirements/Qualifications: At least 4-5 years of experience in marketing. Book marketing is strongly preferred.
Interest in working with books for young readers (books for ages 12 and under) a must. Experience working with or reaching parents of young children and similar audiences a plus!
Highly organized with the ability to communicate effectively and efficiently while maintaining attention to detail.
Self-motivated worker comfortable working independently as well as with a team.
Ability to multi-task in a fast-paced environment and remain solution-oriented.
Willingness to learn and collaborate.
The salary for this position is $70,000. All positions are currently eligible for annual profit award or bonus, subject to Company results. Applications will be accepted through November 11th. Please apply using our online application process and include a resume and cover letter with salary requirements. Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.
Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.
Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.
Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
Company: Penguin Random House LLC Country: United States of America State/Region: New York City: New York Postal Code: 10019 Job ID: 274906
Source : Penguin Random House
