Marketing Manager - Dairy & Livestock Sustainability - Land O'Lakes Inc.

Truterra Marketing Manager - Dairy and Livestock SustainabilityServices

As the Truterra Dairy and Livestock Services Marketing Manager, you will be responsible for leading the development, execution and overall management of the business plans for Truterra services in the Dairy and Livestock segment. You will develop and manage new product and service offerings, and manage customer projects and outcome reporting.You will develop sales enablement materials, and conduct forecasting, pricing, and risk management analysis. In addition, you will prepare and develop annual and long-range planning, pricing and profitability analysis, line extension development, portfolio optimization, and execution of national as well as regional marketing programs.

This role supports the vision of Truterra Dairy and Livestock Services to be the leading partner for the Dairy and Livestock value chain including processors and CPG companies working toward their emission reduction goals. Truterra is the sustainability and innovation business of Land O'Lakes, Inc. As the only farmer-owned, farmer-driven food and ag sustainability program in the U.S., Truterra believes farmers have the greatest potential to protect and restore the environment. As a member of the Truterra team, you will be helping to bring production insights and industry connections to farmers so they can optimize economic and environmental sustainability.

As a rapidly growing business, Truterra is seeking individuals that are genuine, supportive team-players, hungry to collaborate cross-functionally to build better solutions to hard problems, and have a meaningful impact in agriculture.

Key Responsibilities:

• Understand key P&L drivers to influence and manage profitability
  
• Utilize strategic marketing perspective while working with cross-functional teams to develop and execute key strategies and tactics based on dairy producer, processor, and downstream CPG customer understanding and insights and to achieve profitability objectives
  
• Engage and align key internal stakeholders
  
• Support strategic customer accounts
  
• Develop business strategies and work to influence and align cross functional teams as well as organizational leaders
  
• Coordinate with the sales team to manage pricing and provide pricing guidance on customer proposals
  
• Coordinate with the sales team to develop customer-ready sales enablement materials which help simplify our services for both the upstream and downstream audience
  
• Identify and analyze new markets for Truterra's products and services
  
• Drive program development and enrollment for USDA Climate Smart Dairy engagement
  
• Project management support across Truterra Dairy Livestock Services segment, primarily in marketing, customer, vendor and partner management
  

Required Experience & Education:

• A Masters of Business Administration or related business experience
  
• 4-year degree in Agriculture, Techincal, Business, Marketing, or related field preferred, equivalent work experience will be considered
  
• Familiarity with sustainability principles and concepts
  
• Minimum of 5 years in Marketing, Project or Product management or directly related
  
• professional work experience with some of the following:
  
• Analyzing Profit and Loss (P&L) statements
  
• Developing business strategies, including sizing and segmenting new markets
  
• Cross-functional collaboration to achieve profitability objectives
  
• Engaging and aligning key internal stakeholders
  
• Commercializing new products
  
• Forecasting and pricing
  
• Supporting strategic customer accounts
  
• Developing and executing insights-driven marketing campaigns (including website, digital and social).
  
• Proven experience in effective communication planning and delivery
  
• Proven ability to influence without authority
  

Competencies-Skills (Required):

• Strong analytical and problem-solving skills
  
• Ability to function well in a high-paced and at times stressful environment
  
• Strong ability to work under ambiguous environments and how to pivot quickly with short notice
  
• Self-starting, goal directed with proven ability to achieve results through self and others
  
• Excellent organizational, communication, interpersonal, persuasive skills
  
• Experience engaging with and influencing customer counterparts at multiple levels with large, multinational corporate customers
  
• Excellent sales and customer service skills
  
• Excellent collaborative skills and ability to work effectively in a multi-disciplinary team environment
  

Preferred Experience & Education:

• Knowledge of production dairy strongly preferred
  
• Understanding of sustainability and related products/services strongly preferred
  
• Travel Required:
  
• 10% domestic travel with overnight stays
  

About Land O'Lakes, Inc.

Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.

We provide a broad portfolio of benefits to keep you and your family at your best. Land O'Lakes is Where Your Future Takes Root.

Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.

Neither Land O'Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.