Marketing Manager - Willow Tree Recruiting

Marketing Manager Restaurant Group

$70,000 - $75,000

Join this nationally acclaimed restaurant group, supporting multiple concepts, as the Marketing Manager, offering excellent salary, benefits, and growth opportunity.

Benefits:

• Medical, Dental, Vision Insurance
• 401K
• Life Insurance
• Long Term and Short Term Disability Insurance
• 2 weeks PTO (increases over time)
• Employee Assistance Program
• Dining discounts
• Referral program

Your Role with the Company:

• Develop and implement comprehensive marketing strategies to achieve organizational objectives across multiple channels
• Manage print and digital content through marketing collateral, website and social media outlets
• Plan and manage the marketing calendar for events, promotions, local store marketing programming, and internal initiatives
• Monitor and analyze market trends to adjust marketing strategies as necessary
• Plan and coordinate promotional events, including occasional offsite events, to enhance brand visibility and customer engagement
• Collaborate with sales teams to develop effective sales enablement tools and marketing demand generation programs
• Develop and lead a robust Local Store Marketing program, including local outreach, grassroots marketing, events, and activations to drive traffic from local offices, neighborhoods, and communities
• Attend community events and outreach opportunities to increase brand awareness and build strong relationships with local organizations
• Monitor and analyze sales trends, ROI, and customer feedback to adjust strategies, staying well-informed about local events, happenings, and news to effectively position brand as a leader
• Ensure consistent brand messaging and positioning across all marketing channels and materials, actively monitoring and managing all platforms to maintain alignment and effectiveness

Qualifications:

• Proven experience (5+ years) in marketing management within the restaurant or hospitality industry
• Bachelor s degree in Marketing, Business Administration, or a related field required
• Experience with Toast, Squarespace, Paytronix, and Mailchimp platforms a plus
• Strong project management skills, ability to manage multiple priorities in very fast-paced environment
• Excellent understanding of digital marketing, social media platforms, and new media trends
• Analytical mindset with proficiency in data analysis and reporting tools
• Flexibility with work schedule to include nights and weekends as needed
• Exhibit a collaborative, all-hands-on-deck attitude, willingly assisting with projects or tasks
• Valid driver s license or reliable mode of transportation required
• Local candidates only

EOE EQUAL OPPORTUNITY EMPLOYER