Marketing Manager, Global Product Licensing - Abercrombie and Fitch Co.

Job Description 

As a Marketing Manager supporting our Global Product Licensing, you will play a crucial role in advancing our brands' market presence and driving business growth. Your responsibilities will encompass managing marketing activities related to global product licensing.

Primary relationships will be with our external Global Licensing Partners and our internal Global Marketing & Creative teams and the Global Business Development Team. As it exists today, the role will include eyewear, kidswear, sunglasses and underwear, but you will continue to grow these categories. 

This job is located at our Global Home Office in Columbus, Ohio.  

What Will You Be Doing? 

Overall:

• Manage marketing activities related to global licensing agreements, ensuring brand integrity and consistency across diverse markets.
• Work with Haddad, IPAR, Basic Resources, Marcolin, and more. 
• Collaborate with licensing partners to develop and implement co-branded marketing campaigns that resonate with the target audience.
• Act as a thought-leader to Global Business teams in crafting agreements and on-boarding new partners.
• Conduct ongoing competitor analysis and tracking.
• Act as main marketing contact for Global Product Licensing partners.
• Collaborate with internal stakeholders, advocating on behalf of external partners to craft creative solutions to meet their business needs within our brand guardrails and creative capacity.
• Manage campaign asset coordination & organization between internal cross-functional partners & external partners to ensure all campaign launch dates are met.
• Clearly communicate global brand marketing plans and initiatives to external partners to ensure that they are empowered and equipped to translate (as applicable) to their channels.
• Responsible for communicating with internal stakeholders, ensuring visibility, and gaining sign off where relevant.

What Do You Need To Bring? 

• Bachelor’s Degree in Marketing or equivalent, Advertising or related field or related experience
• 6+ years of global licensing experience, with evidence of having delivered 360° brand campaigns 
• Strong commercial acumen & Excel skills
• Experience having worked in a fast paced, multi-channel, retail environment
• Resilient, comfortable with ambiguity & will thrive in a fast-paced, fluid retail environment
• Passion for the customer and an innate curiosity
• Confidence in presenting and speaking to all levels

Our Company 

Abercrombie & Fitch Co. (A&F Co.) is a global, digitally-led, omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.

Our Values 

Our corporate purpose of being here for you on the journey to being and becoming who you are, fuels our customer-led brands and our global associates. We lead with this purpose and always put our people first, which is evidenced by our Great Place to Work™ Certification, as well as being named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign. In addition to equitable compensation and benefit offerings, including flexibility and competitive Paid Time Off, we offer a range of educational and engagement opportunities, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities. 

What You'll Get

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:  

• Incentive bonus program
• 401(K) savings plan with company match
• Annual companywide review process
• Flexible spending accounts
• Medical, dental, and vision insurance
• Life and disability insurance
• Associate assistance program
• Paid parental and adoption leave
• Access to fertility and adoption benefits through Carrot
• Access to mental health and wellness app, Headspace
• Paid Caregiver Leave
• Mobile Stipend
• Paid time off & one paid volunteer day per year, allowing you to give back to your community
• Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles & six work from anywhere weeks per year)
• Seven associate wellness half days per year
• Onsite fitness center
• Merchandise discount on all of our brands
• Opportunities for career advancement, we believe in promoting from within
• Access to multiple Associate Resource Groups
• Global team of people who will celebrate you for being YOU!

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER