Marketing Manager II:24-02060 - Akraya Inc.

Primary Skills: Marketing Analytics, Retention Marketing, Tech Industry Experience, 
Duration: 6 Months (Possible Extension)
Contract Type: W2 Only
Location : San Diego, CA,/MTV Hybrid (2 days Office) (Wed & Thursday)
Pay Rate: $60- $65 Per Hour on w2


"Grow Your Skills by Working with Industry Leaders”
 
JOB RESPONSIBILITIES:
 The ideal candidate will manage marketing endeavors focusing on retention and growth within the high-tech industry, utilizing deep market insights, competitive analysis, and strong messaging strategies to drive product and service innovation. This role demands a hands-on leader capable of leveraging analytics to uncover growth opportunities and influence strategic direction, while ensuring the execution of impactful, data-informed campaigns.

JOB REQUIREMENTS:

• Develop a nuanced understanding of our product's value proposition to tailor clear, differentiated messaging and customer experiences.
• Utilize customer insights and market analysis to identify growth opportunities and guide product and messaging strategies.
• Create compelling messaging and creative briefs that transform customer insights into tangible benefits and persuasive narratives.
• Collaborate with design teams to refine copy and creative outputs, ensuring alignment with brand vision and campaign goals.
• Establish success metrics, actively analyze marketing performance data, and use insights to steer business strategies and achieve measurable results.

Must-Have Skills:

• Strong background in market data analytics, specifically within a retention marketing framework.
• Experience working within the technology sector, demonstrating an ability to navigate its unique marketing challenges.
• Proven capability in leading cross-functional teams to deliver outstanding results, backed by solid written and verbal communication skills.