Marketing Manager - Internal Posting - OPEN TO CORPORATE FLC EMPLOYEES ONLY - F L Crane & Sons Inc

F. L. Crane & Sons, Inc. an employee-owned specialty contractor with over 75 years of experience covering a wide range of finishing, metal panel systems and custom crating. We are based out of Fulton MS and operate 14 divisions throughout the southeastern part of the US. We pride ourselves on our family culture, dedication to innovation, and maintaining the highest standards in the industry.

*******INTERNAL DEPARTMENTAL POSTING******* - OPEN TO CORPORATE FLC EMPLOYEES ONLY

Strategy Development:

• Develop, implement, and oversee strategic marketing plans that align with company goals.
• Identify target audiences and craft tailored marketing campaigns to reach and engage them.
• Conduct market research to identify industry trends, customer preferences, and competitive insights.

Campaign Management:

• Plan, coordinate, and execute marketing campaigns across various channels, including digital, social media, email, and content marketing.
• Monitor and analyze the effectiveness of campaigns, adjusting strategies as necessary to improve performance.
• Collaborate with the creative team to ensure cohesive messaging and branding across all channels.·       

Digital Marketing:

• Oversee the development and execution of digital marketing efforts, including SEO, SEM, PPC, and paid social campaigns.
• Manage content strategy, including blog posts, social media updates, and other online content to drive engagement and brand authority.

Brand Management:

• Maintain brand consistency across all channels and materials.
• Develop positioning and messaging frameworks that resonate with our target audience.
• Work with designers and external partners to create high-quality marketing assets.

Performance Tracking and Reporting:

• Utilize analytics tools to track campaign effectiveness, measuring metrics such as conversion rates, engagement, and ROI.
• Prepare and present regular reports on marketing metrics, campaign performance, and budget management.

Team Collaboration:

• Work closely with sales, product development, and customer service teams to ensure alignment in strategies and messaging.
• Lead, mentor, and develop junior marketing team members.

Requirements

Education and/or Work Experience

• Bachelor’s degree in Marketing, Business, or a related field. (Preferred)
• High School Diploma or Equivalent (Required)
• 3+ years of experience in marketing management or a similar role. (Preferred)

Preferred Skills and Abilities

• Strong knowledge of digital marketing channels, tools, and techniques.
• Creative mindset with a focus on data-driven decision-making.
• Proficiency in marketing analytics and campaign performance measurement.
• Excellent written and verbal communication skills.
• Experience with content creation, branding, and multi-channel campaign management.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Benefits

• Health Care Plan (Medical, Dental)
• Retirement Plan (401k) matching
• Voluntary Insurance (Vision, Basic Life Insurance & AD&D)
• Paid Time Off (Vacation & Public Holidays)
• Voluntary Short-Term & Long-Term Disability
• Employee Stock Ownership Plan