Marketing Manager, IZERVAY - Astellas Pharma
Parsippany, NJ
About the Job
Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!
Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com .
This position is based in Parsippany, NJ. Hybrid work from certain states may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines. Candidates interested in hybrid work are encouraged to apply.
Purpose:
The Marketing Manager for IZERVAY will be a key member of the brand marketing team and report to the Sr. Director of Patient Marketing.
IZERVAY is a recently approved treatment for Geographic Atrophy secondary to Age-Related Macular Degeneration and is forecasted to be a top growth driver for Astellas over the next several years with the potential for additional indications for use.
The position comes with high visibility and accountability to the executive team and opportunity for growth and career advancement. The successful candidate will lead the planning, project management, tactical execution, and measurement of Direct-to-Consumer activities for IZERVAY across multiple channels.
This person is responsible for the flawless execution of promotional tactics in close collaboration with partners including creative and media agencies, promotional review committee members, insights and analytics, the sales team, and other internal stakeholders across functions.
Responsibilities will evolve based on business needs, lifecycle of the brand, and competencies required on specific projects.
Essential Job Responsibilities:
+ Project Management of core tactics and programs to drive brand awareness and patient education.
+ Ensure projects are running smoothly, on-time, and on-budget to meet critical objectives.
+ Manage multiple projects and complexity under tight deadlines.
+ Develop and maintain tracking and progress monitoring dashboards in partnership with analytics team.
+ Support development of advertising creative in collaboration with agencies of record.
+ Lead promotional review committee submissions and reviews with legal/regulatory partners.
+ Build clear and compelling stories/updates using PowerPoint and other programs.
+ Collaborate effectively with internal stakeholders, customers, and partners.
Qualifications
Required:
+ Experiences and Behaviors
+ 5+ years of project management, account management, and/or marketing coordination in pharmaceuticals, biotech, medical device, or healthcare advertising environments.
+ Results and performance driven.
+ Possess unwavering attention to detail, accuracy, and the ability to manage multiple projects and priorities.
+ Enthusiastic, proactive, autonomous, and solutions oriented.
+ Communicates with clarity, confidence, and acts decisively.
+ Operates with integrity and accountability.
+ Collaborator and connector.
Preferred:
+ Experience working on or for a product launch team.
+ Experience working in eyecare/Ophthalmics.
Benefits:
+ Medical, Dental and Vision Insurance
+ Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down
+ 401(k) match and annual company contribution
+ Company paid life insurance
+ Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions
+ Long Term Incentive Plan for eligible positions
+ Referral bonus program
#LI-KT1
Category IZERVAY Brand
Astellas is committed to equality of opportunity in all aspects of employment.
EOE including Disability/Protected Veterans
Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com .
This position is based in Parsippany, NJ. Hybrid work from certain states may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines. Candidates interested in hybrid work are encouraged to apply.
Purpose:
The Marketing Manager for IZERVAY will be a key member of the brand marketing team and report to the Sr. Director of Patient Marketing.
IZERVAY is a recently approved treatment for Geographic Atrophy secondary to Age-Related Macular Degeneration and is forecasted to be a top growth driver for Astellas over the next several years with the potential for additional indications for use.
The position comes with high visibility and accountability to the executive team and opportunity for growth and career advancement. The successful candidate will lead the planning, project management, tactical execution, and measurement of Direct-to-Consumer activities for IZERVAY across multiple channels.
This person is responsible for the flawless execution of promotional tactics in close collaboration with partners including creative and media agencies, promotional review committee members, insights and analytics, the sales team, and other internal stakeholders across functions.
Responsibilities will evolve based on business needs, lifecycle of the brand, and competencies required on specific projects.
Essential Job Responsibilities:
+ Project Management of core tactics and programs to drive brand awareness and patient education.
+ Ensure projects are running smoothly, on-time, and on-budget to meet critical objectives.
+ Manage multiple projects and complexity under tight deadlines.
+ Develop and maintain tracking and progress monitoring dashboards in partnership with analytics team.
+ Support development of advertising creative in collaboration with agencies of record.
+ Lead promotional review committee submissions and reviews with legal/regulatory partners.
+ Build clear and compelling stories/updates using PowerPoint and other programs.
+ Collaborate effectively with internal stakeholders, customers, and partners.
Qualifications
Required:
+ Experiences and Behaviors
+ 5+ years of project management, account management, and/or marketing coordination in pharmaceuticals, biotech, medical device, or healthcare advertising environments.
+ Results and performance driven.
+ Possess unwavering attention to detail, accuracy, and the ability to manage multiple projects and priorities.
+ Enthusiastic, proactive, autonomous, and solutions oriented.
+ Communicates with clarity, confidence, and acts decisively.
+ Operates with integrity and accountability.
+ Collaborator and connector.
Preferred:
+ Experience working on or for a product launch team.
+ Experience working in eyecare/Ophthalmics.
Benefits:
+ Medical, Dental and Vision Insurance
+ Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down
+ 401(k) match and annual company contribution
+ Company paid life insurance
+ Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions
+ Long Term Incentive Plan for eligible positions
+ Referral bonus program
#LI-KT1
Category IZERVAY Brand
Astellas is committed to equality of opportunity in all aspects of employment.
EOE including Disability/Protected Veterans
Source : Astellas Pharma
