Marketing Manager - Trotter Workforce

Marketing Manager

King of Prussia, PA

Yearly Salary:  $60,000 - $80,000

 

Responsibilities:

• Coordinating with all internal teams to ensure marketing initiatives align with the company vision and brand objectives.
  
• Continually updating the website.
  
• Maintaining consistent branding.
  
• The development and execution of marketing campaigns across digital, social media and other channels.
  
• Creating and managing content for marketing materials to support all internal and external campaigns.
  
• Monitoring and analyzing the effectiveness of marketing campaigns; using that information to improve Penn’s overall marketing strategies.
  
• Planning and execution of promotional events, trade shows and other industry events to improve Penn’s overall brand recognition.
  
• Conducting market research to provide intelligence on the competitive landscape.
  
• Integration of digital and print initiatives.
  

Requirements

• Bachelor’s degree in Marketing, Communication or a related field.
  
• Strong written and verbal communication skills, with an eye toward detail.
  
• Proficiency in the Microsoft Office Suite (ie. Outlook, Excel, Word, TEAMS).
  
• Expertise in graphic design.
  
• Familiarity with marketing software (ie. CRM systems, social media platforms).
  
• Website experience.
  
• Previous experience in a marketing or related role.
  
• A creative mindset with a passion for marketing.
  
• The ability to work both independently and as part of a team in a fast-paced environment.
  
• Experience in graphic design software (Adobe Creative Suite, Canva, ect..)
  
• An understanding of EOS.
  

Benefits

• Competitive salary.
  
• 10 days PTO (accrued).
  
• Medical Benefits with dental and vision paid 50% by Penn.
  
• 401K plan with Penn matching 50% up to 8%.
  
• Company phone and laptop.
  
• An unmatched work-life balance.
  
• The ability to make a difference and be part of a great team.
  

Coordinating with all internal teams to ensure marketing initiatives align with the company vision and brand objectives. Continually updating the website. Maintaining consistent branding. The development and execution of marketing campaigns across digital, social media and other channels. Creating and managing content for marketing materials to support all internal and external campaigns. Monitoring and analyzing the effectiveness of marketing campaigns; using that information to improve Penn’s overall marketing strategies. Planning and execution of promotional events, trade shows and other industry events to improve Penn’s overall brand recognition. Conducting market research to provide intelligence on the competitive landscape. Integration of digital and print initiatives.