Marketing Manager - AHF LLC

Marketing Manager

Benefits:  Medical, Dental, Vision, 401K

AHF Products has a unique job opportunity for a Marketing Manager located in Mountville, PA. Reporting to the Director of Product Marketing, the Marketing Manager, National Strategic Accounts (NSA) will play a crucial role in the planning, execution and implementation of new product launches and driving marketing initiatives for the NSA business, sales team and retail/residential customer channel.

JOB DUTIES:

• Manage all marketing aspects of the specific AHF product lines, including business intelligence, competitive marketing landscape, product communications and strategy development.

  • Understand competitive landscape, market dynamics and trends in the residential flooring industry.

  • Plan, project manage and execute the launch of new products and product lines into the NSA channel.

  • Develop annual marketing strategy and execution for product line(s) and manage effective promotional tactics by working with the merchandising team.

  • Leverage industry and company data, ecommerce, social media & digital channels to increase customer engagement and create demand for AHF products.

• Engage with the AHF merchandising and product teams to develop selling tools, merchandising, packaging, labels, and other related tools and sales materials.

  • Responsible for the development of presentations, sales/marketing demos, and sales materials.

  • Work with the marketing team to develop effective in-store elements, website content sales promotions for multiple product lines.

  • Coordinate promotional efforts with marketing and product management teams for seamless, integrated marketing-communications programs that identifies best insertion into customer journeys and ultimately drives the path to purchase.

  • Coordinate, develop and deliver product, and industry training to internal, sales, and channel personnel - as well as end customers.

• Work in conjunction with the NSA sales team to manage partners expectations.

  • Work with internal partners to manage ecommerce product information, digital advertising and performance, product placement, partner in-store/digital programs and reporting.

  • Manage the relationship with the marketing, digital and ecommerce teams within each NSA partners’ businesses.

• Develop and manage channel marketing budget in alignment with company needs, planned launches and product initiatives.

  • Forecast spending and manage commercial channel marketing budgets associated with assigned projects and initiatives.

• Manage and guide a small team to lead the successful execution of product launches and marketing campaigns and our e-Commerce online programs

  • Responsible for management, development, and guidance for two team members

JOB QUALIFICATIONS:

• Bachelor's degree in marketing or related field. MBA is a plus.

• 3-5 years in a marketing, marketing communications role with strong experience in product launches, account management, vendor management and digital marketing.

• Expertise in multiple marketing communication functional areas

• Ability and desire to work in a very fast-paced, high volume, hands-on, multi-task work environment

• Strong sense of urgency and responsiveness to sales team needs

• Excellent management and project management skills with ability to effectively guide internal product, marketing and merchandising teams to ensure the company's image/perception and current product positioning are reflected accurately and consistently to the market

• Excellent time management, communications, decision making, presentation, human relations, and organizational skills

• Persuasive copy writer with ability to compose headlines and clear and concise product benefits for use in marketing print collateral in-store and online

• Proven ability to work cross-functionally and with outside suppliers

• Demonstrate an exceptional work ethic with meticulous attention to detail

• Computer proficiency in MS Office (Word, Excel and PowerPoint)

• Strong written and verbal communication skills

• A strong track record of achievement

• Results driven attitude

PHYSICAL DEMANDS:  

• Occasionally Sit for prolonged periods
• Frequent Repetitive motion of hands/wrists/fingers
• Frequent Concentrate and repeat the same physical activities over and over
• Occasional Move between different physical locations within buildings
• Occasional Push, pull, carry and lift in the normal course of work
• Occasional Lift, move and carry product samples for review, customer setup or staging purposes

MENTAL DEMANDS:  

• Think analytically and be exact or highly accurate
• Make decisions such as to identify complex problems
• Develop options and implement solutions
• Maintain regular, punctual attendance consistent with the ADAAA, FMLA and other federal, state and local standards
• Pay attention to and remember details
• Communicate effectively including active listening to understand points being made

AHF PRODUCTS:

AHF Products provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Our trusted brands have adorned American homes from over a century, since the late 1800s. With legacy spanning more than 150 years, AHF brands epitomize innovation and unparalleled excellence. With over a century of experience and hard surface solutions we have a long history of success and surpassing expectations as a valued partner for our products and superior customer service and sales support.