Marketing Manager - Get Covered LLC

About Get Covered LLC

About the role

• The Marketing Manager will be responsible for developing, implementing, and managing marketingstrategies that drive growth, enhance brand awareness, and increase customeracquisition and retention for our property insurance company. This rolerequires a strategic thinker with a deep understanding of digital marketing,branding, and analytics, who can achieve ambitious marketing goals.

What you"ll do

• Strategic Planning:

  Developand execute comprehensive marketing strategies to achieve business objectives.

  Identifymarket opportunities and trends to position the company competitively.

  Setmarketing goals and KPIs in alignment with overall business objectives.

  Brand Management:

  Overseethe development and execution of brand strategies.

  Ensurebrand consistency across all marketing channels and materials.

  Enhancebrand visibility and reputation in the market.

  Digital Marketing:

  Developand manage digital marketing campaigns, including SEO, SEM, social media, emailmarketing, and content marketing.

  Optimizechannel presence to increase traffic, engagement, and conversions.

  Utilizedata and analytics to measure and improve campaign performance.

  Customer Acquisition & Retention:

  Drivecustomer acquisition strategies to grow the customer base.

  Implementcustomer retention programs to increase loyalty and lifetime value.

  Monitorand improve the customer journey and experience.

  Budget Management:

  Developand manage the marketing budget.

  Partnerships & Collaborations:

  Identifyand develop strategic partnerships to enhance marketing efforts.

  Collaboratewith internal teams (e.g., Sales, Product, Customer Success) to align marketingstrategies and initiatives.

  Managerelationships with external agencies and vendors.

  Market Research & Analysis:

  Conductmarket research to understand customer needs, preferences, and behavior.

  Analyzemarket trends, competitor activities, and industry developments.

  Provideinsights and recommendations to inform marketing strategies.

  Reporting & Analytics:

  Trackand report on marketing performance metrics.

  Usedata-driven insights to make informed decisions and optimize strategies.

  Prepareregular reports and presentations for senior management.

Qualifications

• 
  
  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Proven experience (5+ years) in a marketing manager role, preferably in the insurance or financial services industry.
  • Deep understanding of digital marketing strategies and tools.
  • Excellent analytical and problem-solving abilities.
  • Strong communication and interpersonal skills.
  • Proven ability to develop and execute successful marketing strategies.
  • Experience with marketing automation and CRM tools.
  • Creative thinker with a strategic mindset.
  • Ability to work in a fast-paced, dynamic environment.

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