Marketing Manager - Medical Groups & Ambulatory Hubs (HYBRID) - Catholic Health

Catholic Health is one of Long Island’s finest health and human services agencies. Our health system has over 16,000 employees, six acute care hospitals, three nursing homes, a home health service, hospice and a network of physician practices across the island.

At Catholic Health, our primary focus is the way we treat and serve our communities. We work collaboratively to provide compassionate care and utilize evidence based practice to improve outcomes – to every patient, every time.

We are committed to caring for Long Island. Be a part of our team of healthcare heroes and discover why Catholic Health was named Long Island's Top Workplace!

The Marketing Manager, Medical Group and Ambulatory Hubs is the day-to-day lead for all of Catholic Health’s advertising campaigns and projects facilitated through the Marketing department. The Marketing Manager works closely with the Director, Brand & Advertising to manage and execute the various elements of all campaigns and projects for the Catholic Health Medical Group, ambulatory and urgent care hubs and assigned hospital entities to maximize visibility. In addition, the Marketing Manager will oversee other duties/projects as assigned by management.

The ideal candidate will have the ability to prioritize quickly, work well both independently and in a team setting and represent Catholic Health, as needed, at meetings and events.

DUTIES/RESPONSIBILITIES:

• Manage all campaigns/projects from inception to completion for the Catholic Health system, service lines and assigned hospital entities.

• Conduct SWOT analysis to influence marketing campaigns/strategies, including review of available consumer research, current market conditions and competitive landscape.
• Identify and establish metrics and measures of success for all marketing efforts, creating a metrics dashboard to report outcomes routinely.
• Recording of project details/meeting notes with action items outlined.
• Timeline development with task accountability for cross functional team members to ensure projects stay on track and meet deadlines.
• Facilitation of creative brainstorm sessions with team as needed.
• Obtainment of internal stakeholder approvals, including CMO and hospital presidents.
• Post-campaign analysis including digital and social ads, QR codes – identify what is/is not working and provide suggestions for improvement.
• Keep management apprised of progress and status.

• Ownership of all projects within the Wrike platform, including, but not limited to:
  • Assignment of projects to internal designers/freelance agency partners.
  • Reviewing/proofreading of materials to ensure accuracy and adherence to brand standards.
  • Discretionary merchandising of assets to CMO and hospital presidents.
  • Keeping designers, key stakeholders and requestors on track to ensure project deadlines are met.
• Partner with medical group to develop appropriate marketing programs that align with system strategy.
• In collaboration with the Director, oversee and manage all aspects of marketing campaign tactics throughout all stages of development (print, radio, television, outdoor, digital and social ads, direct mail, etc.), including liaising with advertising agency, trafficking to media agency, and cross collaboration with digital and PR/Communications teams.
• Support digital marketing team to develop creative for social, web and other digital outlets; analyze social and CRM metrics to report results and better inform future campaigns. 
• Write and edit content for various marketing initiatives, including print ads, collateral, patient/physician facing materials.
• Enforce brand guidelines within all marketing initiatives.
• Identify areas for improvement or optimization throughout all work streams.
• Oversee other duties/projects as assigned by management.

POSITION REQUIREMENTS AND QUALIFICATIONS:

Education:

• Bachelor's degree in marketing or related and or equivalent experience.

              Skills:

• Self-starter who works independently and as a member of a team.
• Strong project management skills – ability to take ownership, accurately and swiftly process information/edits, facilitate approvals, cross collaborate with internal teams and ensure timely delivery.
• Proficiency with project management tool, Wrike, which is used daily.
• Solid working knowledge of Microsoft Office – Word, Excel and PowerPoint.
• Strong analytical and creative problem-solving skills.
• Strong organizational and administrative skills, able to set priorities and meet deadlines.
• Strong communication and interpersonal skills.
• Able to perform detailed work with a high degree of accuracy
• Able to maintain confidentiality of data.

              Experience:

• Five to seven years of marketing experience; at least two of those years in health care
• Experience with branding, media, traditional marketing/advertising channels as well as emerging technologies and onsite activations.       

This range serves as a good faith estimate and actual pay will encompass a number of factors, including a candidate’s qualifications, skills, competencies and experience. The salary range or rate listed does not include any bonuses/incentive, or other forms of compensation that may be applicable to this job and it does not include the value of benefits.

At Catholic Health, we believe in a people-first approach. In addition to the estimated base pay provided, Catholic Health offers generous benefits packages, generous tuition assistance, a defined benefit pension plan, and a culture that supports professional and educational growth.