Marketing Manager - Abacus Service Corporation

Job Title: Marketing Manager

Job Summary: We are looking for a creative and results-driven marketing manager who can bring their experience in traditional, multimedia, and digital marketing to one of the most successful, high profile law firms in New York.
The successful candidate will have 5+ years of experience in marketing, advertising, and creative writing; and will be responsible for developing and implementing strategies with creative content that drives leads, builds brand awareness, increases brand visibility, and client engagement.

Responsibilities:

• Spearhead all internal and external branding operations
• Conceptualize and generate creative copy for both radio and TV advertising
• Analyze and report on marketing campaigns/initiatives performances
• Monitor and oversee paid and organic digital marketing efforts
• Report ROl on all digital and non-digital campaigns to senior management
• Manage client services and brand reputation
• Ideation and procurement of various promotional materials.

Requirements:

• Experienced creative writer with excellent writing skills for drafting both radio, social media and TV spots
• Demonstrated knowledge of website and digital marketing analytics tools (i.e; SEO, Google Analytics, Google Ads, LSA Campaigns, Netlnsight, Omniture, etc.)
• Strong direct marketing background: text, email marketing, mail, and brand promotion materials
• Background in television, radio and other media buying is a definite plus
• Outstanding communication, proofreading, and editing skills
• Sharp problem-solving skills
• Ability to work independently and collaboratively
• Experience with CRM software analytics is a plus
• PR experience is a plus
• Basic knowledge of photography and videography