Marketing Manager - Learning Community of Douglas and Sarpy Counties
Omaha, NE 68110
About the Job
Job Title: Marketing Manager
Job Type: Full-time / Salary Role
Job Overview
We are seeking a dynamic and experienced Marketing Manager to join our team at the Learning Community of Douglas and Sarpy County. The Marketing Manager will be responsible for developing, implementing, and executing strategic marketing plans to
attract potential families, community partners and retain existing ones. This role requires a creative thinker with a passion for brand development, digital marketing, and data-driven decision-making.
Key Responsibilities
Develop and Execute Marketing Strategies: Create and implement marketing plans that align with company goals, driving brand awareness, engagement, and lead generation.
Campaign Management: Plan, manage, and execute multi-channel marketing campaigns, including digital, social media, email, and traditional advertising.
Content Strategy: Oversee the creation of compelling content that resonates with our target audience, including blog posts, whitepapers, videos, and social media posts.
Market Research and Analysis: Conduct market research to identify trends, the
Learning Community needs and providing actionable insights to optimize marketing efforts.
Brand Management: Maintain and enhance the Learning Community brand across all marketing materials and channels, ensuring consistency and alignment with brand guidelines.
Budget Management: Manage the marketing budget, including forecasting, allocation, and tracking to ensure cost-effective use of resources.
Performance Tracking and Reporting: Measure the effectiveness of marketing initiatives using key performance indicators (KPIs) and analytics tools, providing regular performance reports to leadership.
Vendor Management: Collaborate with external agencies, designers, and other vendors to achieve marketing objectives.
The essential job duties detailed above are not an exhaustive list. Additional duties may be added, as necessary, or as assigned.
Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. A master’s degree or MBA is a plus.
Experience: Minimum of 4-5 years of experience in marketing, with at least 1-2 years in a managerial role.
Skills:
Strong knowledge of digital marketing, website building, and social media platforms.
Proven track record of developing and executing successful marketing campaigns.
Excellent analytical skills and experience with marketing analytics tools (e.g., Google Analytics, HubSpot).
Exceptional written and verbal communication skills.
Creative thinker with a strong eye for design and brand consistency.
Ability to manage multiple projects simultaneously and meet deadlines.
Why Join Us?
Competitive salary and performance-based bonuses.
Comprehensive benefits package, including health, dental, and vision insurance.
Professional development opportunities and career growth.
A collaborative and innovative work environment.
Equal Employment Opportunity
The Learning Community provides equal employment opportunities to all employees and applicants without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, physical disability, mental disability, age, military status or status as a protected veteran, marital status, registered domestic partner status, gender, medical condition, genetic information, or sexual orientation, or membership in any other class protected by applicable federal, state and local laws.
This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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