Marketing Manager, Paid Media - NOCD Inc.
Chicago, IL
About the Job
About Us
NOCD is the #1 telehealth provider for the treatment of obsessive-compulsive disorder (OCD). OCD is one of the most severe, prevalent, and misunderstood mental health conditions. NOCD creates access to online therapy for people with OCD through our telehealth platform. In the NOCD app, members can quickly access and schedule live, face-to-face video therapy sessions with our national network of licensed therapists that specialize in Exposure and Response Prevention Therapy (ERP) - considered the "gold standard" in OCD treatment.
At NOCD, we help people reclaim their lives with clinically proven OCD treatment, by removing barriers to OCD care, and reducing the stigma associated with OCD. We're changing the world and need other like-minded individuals to accelerate and expand our efforts.
About the role:
NOCD is looking for an experienced Marketing Manager focused on Paid Media to join our team. The ideal candidate is comfortable executing. This is an execution role focused on growing established programs that involve increasing awareness of OCD and driving app installs and registrations through direct response paid channels. Plus, learning new acquisition channels as we uncover them.
Your tactical, in-platform work will result in accelerated growth across NOCD's major programs, starting with Meta and Tiktok campaigns and then rapidly expanding to other channels in the future. You will have a monthly budget to allocate towards your channels and tests that you pitch to maximize performance.
Your marketing campaigns' performance and reports will empower the team to know how we're doing as well as what direction we should go. Your insights and collaboration with our content creators and creative team will ensure that NOCD's creative and content are performant and relevant to our audience.
If you're a strong communicator who is passionate about driving growth with paid media, leveraging data and insights to test new opportunities, and love finding new ways to achieve a goal, we want to hear from you!
This is an individual contributor role reporting to the Director of Marketing.
Responsibilities:
- Optimize and manage paid marketing campaigns to drive customer acquisition growth
- Supporting the growth of new paid channels that demonstrated results during initial experiments
- Track and create reports for channel and campaign performance through various views (channel, campaign, audience, message, creative, and content) to share insights and propose new optimizations
- Inform stakeholders and content creators about performance, learnings, and insights
- Contribute to the overall acquisition marketing strategy
- Pace campaigns to a monthly marketing budget
- Identify and pitch new channels, campaigns, audiences, and creative themes to test
- Partner with the content creators and creative team to make new ad creative
We are looking for someone who has/is:
- Passion for being at the cutting edge of marketing trends and leveling up growth through paid media
- 3+ years of experience in performance-based digital marketing
- Expertise in managing Meta and TikTok ads
- Managed a six-figure minimum monthly budget
- Proficient in building reports and analyzing data
- Comfortable working with and translating ambiguous datasets into insights and recommendations
- Strong, proactive communication skills
- Comfortable working in a fast-paced and rapidly changing environment
- Desire to take on new platforms, such as TV and influencer marketing
- Experience designing and conducting experiments to move specific KPIs
- Familiarity with these metrics: impressions, reach, CPM, CTR, CPV, leads, CPL, funnel conversion rates, CAC, LTV
Bonus points if you have experience with:
- Paid marketing experience toward driving app installs
- Other ad platforms: Reddit, Quora, App Store
- Design tools (Figma, Canva)
- Copywriting
- Mobile measurement partners (AppsFlyer)
- Pixel management (Google Tag Manager)
- Content creation (video, audio)
- Influencers or partnerships
- Working inside of a healthcare organization
- Experience with a business intelligence tool (we use Metabase and Tableau) and SQL is a plus
What we offer:
- Startup environment with an outstanding mission-driven team atmosphere
- Competitive compensation
- Comprehensive benefits package, including medical, dental, vision coverage, and 401 (k)
- Generous PTO policy
- Hybrid work environment
NOCD is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. NOCD is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.
Applicants have rights under Federal Employment Laws. Family and Medical Leave Act (FMLA); Equal Employment Opportunity (EEO); Employee Polygraph Protection Act (EPPA).