Marketing Manager - Tyree and D'Angelo Partners

Position Title:    Marketing Manager

Reporting To:    Director of Marketing

Location:            Plano, TX

The Company:   Star Dental Partners

Company Overview

Tyree & D'Angelo Partners ("TDP") is a private equity investment firm that focuses on control investments in the lower middle market (companies with $1-5M of EBITDA).  We look for investments where we can establish true collaborative partnerships with business owners and management teams that will lead to substantial value creation over a long-term investment horizon. TDP invests in the healthcare, consumer, and business services sectors, focusing on high-quality founder owned businesses that we can grow with our high probability of success process.  TDP companies have completed over 900 partnerships, have grown to over $4 billion of enterprise value, and TDP has over $1.4 billion of capital under management.   Please visit www.TDPfund.com  for more information.

Star Dental Partners (SDP) is a private equity backed Dental Support Organization (DSO) that acquires private practice dental office throughout the Southeastern United States and provides industry proven non-clinical support services to our dentist partners. Specifically, the SDP team assists dentists with payables and cash management, revenue cycle collections and payor relationships, inventory management, payroll administration, human resources, marketing, recruiting, and back-office management. With the benefits of scale and experience from professional management, partner dentists and their staff are free to focus their attention on the clinical side of the business.

We are seeking a Dental Practice Marketing Manager at SDP who will play a critical role in developing the growth of our patient base within each individual office. As part of a highly collaborative and motivated team, the dental practice marketing manager will be focused on achieving quantifiable results and driving organic growth thru both innovative and traditional marketing methods. Qualified candidates will demonstrate strong project management and organizational skills in addition to excellent written and oral communication.

Job Responsibilities:

• Develop and execute marketing strategies in support of growth at SDP individual partner practices.
• Create and implement strategy for B2C marketing campaigns and initiatives at 20-25 key practices.
• Drive new patient growth and patient retention across all locations.
• Analyze and interpret location-level performance reporting for all marketing activities.
• Analyze incoming leads to practices, identify barriers to conversion, and work to overcome obstacles.
• Strategize digital (SEM, SEO, social, email) and content creation as appropriate to support practice marketing efforts.
• Collaborate with digital marketing team to drive performance of campaigns, and clinical/operational teams to ensure measurable growth.
• Plan and manage social media platforms as needed for select practices.
• Assess and manage traditional marketing channels such as direct mail, signage, in-office collateral, etc.

Qualifications

• Proven ability to understand, evaluate and translate data and insights into actionable and innovative strategies to deliver on business goals.
• Minimum five (5) years of marketing experience required, preferably in retail, healthcare, or dental multi-site setting.
• Bachelors degree in marketing or a related field.
• Demonstrated success in multi-site marketing, and meeting or exceeding business established KPIs.
• Experience managing SEM, SEO, email, and social marketing campaigns.
• Proven utilization of PPC, google ads & analytics, etc. with heavy emphasis on localized marketing tactics

As the Marketing Manager you may expect the following benefits:

• Competitive annual salary and annual performance bonus
• Paid Time Off (PTO) as well as Company Holidays, Bereavement, and Jury Duty
• Paid Basic Employee Life & AD&D insurance
• Paid Employee Assistance Program (EAP) for all employees and their household
• Medical, Dental, and Vision (BCBS)
• Voluntary Life, Disability, & AD&D Insurance
• Accidental Injury, Critical Illness, and Hospital Indemnity plans with wellness incentives
• Pet Insurance
• 401k (Pre-Tax & Roth employee participation)